Nowadays, consumers take into account factors such as clean and environment-friendly ingredients while buying skincare products. Clean beauty trends have been flourishing for quite some time now. Many beauty brands are now moving towards sourcing of clean, natural, and environment-friendly ingredients.
Exfoliants namely Alpha- hydroxy acids, Beta-hydroxy acids are in the limelight. Ever imagined a blend of exfoliants and natural extracts? Yes, you heard it right. According to an international journal, “Herbal extracts are primarily added to the skincare formulations due to several associated properties such as antioxidant capacity, pigmentation inhibition, and antimicrobial activity, which can be beneficial for attenuation and prevention of various skin condition.”
Santhoshi Reddy adopted a similar ideology when she decided to expand her passion for beauty with SKIN LAW.
The brand SKIN LAW brings out a holistic approach for skincare by combining actives and extracts. The brand aims to educate and enlighten consumers about the ideal ingredients to look out for while choosing a skincare product. The brand is in talks to launch its very own series about the dynamics of skincare.
In recent interviews, founder Santhoshi Reddy stated that,” Skin needs to be taken care of on regular basis. One needs to know about the dynamics of skin. Choose your skin ingredients based on skin type. Don’t overdo products in the regimen. Be consistent to see the efficacy of the product. A combination of actives and extracts work great on the skin. Skin Law is more than just a brand. We wanted the brand to be a hotspot for where everyone can discuss their concerns and feel good about their skin”.