Allen He’s journey from being a software engineer to genius marketer
ThePrint ValueAd Initiative

Allen He’s journey from being a software engineer to genius marketer

Allen He started his career in 2012 in China as a software engineer. With hard work, drive and passion, he went on to become the Global Brand Director in AndaSeat, one of the best gaming chair brands of the world.

   
Expert marketer, Allen He of China | By special arrangement

Expert marketer, Allen He of China | By special arrangement

The internet is a revolving door that provides a lot of information in every field. It helped many people start from scratch and attain a high standard of living and fame.

People with skills, talents, determination to work hard, and passion, can become successful with the help of the internet. One such example of success is Allen He.

Allen started his career in 2012 in China as a software engineer. He wasn’t satisfied with his job but through hard work, drive and passion, he rose to become the Global Brand Director in AndaSeat, one of the best gaming chair brands of the world.

But before becoming the Global Brand Director of AndaSeat, he worked as CMO and Marketing Specialist in Doogee Mobile Inc. Allen cracked his Bachelor’s degree in Public Affairs and Administration from Hunan Agricultural University and started his job in Doogee’s Press Relations department.

Allen’s contribution — his focus, hard work, and skills in marketing the company — helped take it to the next level and soon he started leading the company’s marketing department. He later became the CMO — a step towards greater success.

In 2016, he got a chance to work with the famous accessories and products brand, SmartOmi, as their marketing promoter. He surpassed the company’s expectations and brought in sales of 1,400 products within a time-frame of 8 hours. This was the time when Allen started becoming famous and began to be rapidly acknowledged as an absolute genius in the marketing industry.

He then realised that his happiness was in helping startups, and started helping other brands pushing them to the next level which made him more popular and his career more stable.

In 2020, his hard work paid off and he was offered to join AndaSeat, one of the finest gaming chair brands in the world. He joined as Global Brand Director and increased its sales and global exposure. He lived up to everyone’s expectations’ the secret of his success was that he never gave up, and never gave up working hard.

Marketing plays a great role in society. And Allen is a genius in this field. He knows how to push small brands to achieve their full potential by helping them follow their passion. Allen is a huge success because he believed in himself and chased the dream of becoming a great marketer in the marketing industry. He is the perfect example of someone who is a super-achiever because he kept his eye on the main thing — his goals, which he followed up with passion and being determined to succeed in his work. 

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