Fevikwik is known for positioning its brand around quick fixes. But now, its shifting focus toward fun and creativity. The campaign introduces the Fevikwik AI Pack powered by ‘KwikGPT’ that merges unrelated objects into unusual innovations like a broom with an attached Bluetooth speaker, a hairbrush attached to a stick and even a chopping board with a built-in mirror. But is slapping AI for the sake of it enough?
Fevikwik uses AI in ads, but delivers a messy concoction
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