Filmmaker Anurag Kashyap and comedian Samay Raina have teamed up for Bold Care’s new commercial, promoting the brand’s condoms with their unapologetic humour. The commercial, with over six million views on Instagram within just two days of its release, has left the audience in splits. Written by one of Bold Care’s co-founders, Rahul Krishnan, the spot is packed with sharp humour, punchlines, and funny digs. Triya Gulati has more in this week’s Vigyapanti.
Anurag Kashyap, Samay Raina’s Bold Care campaign signals a shift in Indian condom advertising
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