Bads of Bollywood blurred lines between brand collaborations, digital platforms, and live events, making the buzz impossible to ignore. The show’s marketing wasn’t a campaign, it was an ecosystem. Triya Gulati in conversation with publicist Dale Bhagwagar.
Support Our Journalism
India needs fair, non-hyphenated and questioning journalism, packed with on-ground reporting. ThePrint – with exceptional reporters, columnists and editors – is doing just that.
Sustaining this needs support from wonderful readers like you.
Whether you live in India or overseas, you can take a paid subscription by clicking here.
