New Delhi: Ever noticed a freshly-minted advocate posting a reel—adjusting their crisp white collar band, flicking a custom keychain engraved with the Scales of Justice, and tagging it #LawLife? What you’re witnessing isn’t just pre-court prep. It’s the rise of an entirely new niche, the legal lifestyle brand.
Socks saying “Trust Me,” cufflinks embossed with “Not Guilty,” wallets and diaries bearing the advocate emblem, and mobile covers printed with “Future Lawyer”; and what was once mundane stationery is now part of a curated identity.
Law Twitter was recently flooded with posts about LawKart’s (in)famous branding of neckbands “on sale” for Rs 499, accompanied by enthusiastic mentions and humorous reviews from users tagging names of famous legal personalities like CJI B.R. Gavai, ex-CJIs D.Y. Chandrachud, S.A. Bobde, N.V. Ramana, and top lawyers Harish Salve, Mukul Rohatgi and Kapil Sibal.
Across India, a clutch of e-commerce sites like Law Suits and More (LSM), LawMart, CaseGuru, and M&J Services—The Eclectic Law Bookstore, are turning everyday accessories of the legal profession into objects of aspiration. From advocate neckbands and court gowns to engraved pens, mugs, and “Not Guilty” cufflinks—the humble lawyer’s toolkit has gone designer.
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The legal wardrobe now luxe
Forget the days when one had to haggle with a uniform supplier outside the district court gates for a Rs 30 neckband. Today, a “Premium Cotton Lawyer Band” on LawKart carries an original price tag of Rs 1,799, generously “slashed” to Rs 499 in a promotional bundle of two. On LawMart, the “Advocate Logo Magic Mug”—which reveals the legal insignia when hot coffee is poured—retails at Rs 699 after discounts.
These platforms have entire catalogues under sections like “Lawyer Essentials” and “Courtroom Collection.” Advocate symbol gel pens in velvet boxes and “Lawyer Ceramic Coffee Mugs” with lines like “Have No Fear—The Lawyer Is Here” have become favourites.
Meme-ified marketing of legal fashion
The rise of “legal chic” owes as much to social media as to silk. Visit any of these platforms’ Instagram pages, and you’ll find a carefully crafted blend of humour, confidence, and courtroom glamour. Think reels of models—often real lawyers moonlighting as brand faces—walking in slow motion, buttoning up their gowns, adjusting their neckbands, or sipping from “Lawyer Mugs” with captions like “Command respect at first glance”.
Their reels on Instagram often cross 30,000–35,000 views, packed with transitions and trending sounds. Other brands share meme posts with lines like “When your client says ‘I’ll pay after the next hearing’,” paired with a lawyer clutching a Rs 699 mug.
There’s wit, style, and a fair bit of flexing—all cleverly designed to make the lawyer look (and feel) like a lifestyle icon.
The side hustle behind the robe
Interestingly, many of these ventures are side businesses started by practicing lawyers themselves. Who better to understand what an advocate wants to carry to court or flaunt on Instagram than a lawyer? Take Law Suits and More (LSM), co-founded by Seerat and Meher Randhawa, granddaughters of Late Balwant Singh Sekhon, who served as Union Law Secretary and Vice Chairman of the Central Administrative Tribunal in the 1980s.
In a conversation with ThePrint, Seerat Randhawa recalled how the idea was born while setting up her husband’s law office. “I went scouting to find pieces that would appeal to the legal mind,” she said. “I found a market that was lacking.”
That search eventually turned into a 13-year-old enterprise—one that sells everything from law-themed art and stationery to quirky legal collectibles. “LawSuit and More is the product of a need in the legal fraternity,” Randhawa explained. “Most lawyers and judges are taught cases are inextricably linked with history and law but not many find décor or accessories that appeal to their sensibilities. We simply tried to fill that gap and add an element of fun and humour to an otherwise black-and-white profession.”
Randhawa, whose brand is run entirely by an all-women team, added that LSM employs women artists, many of them lawyers, who design art for the site.
On pricing, she was clear: “We look into pricing based on our input costs to ensure sustainability. Our business has grown slowly but steadily over the last 13 years. We don’t compare ourselves with street vendors because our products are very different.”
One of LSM’s most popular products, The Band Case, began as a simple request. “A law student asked for something to hold his lawyer’s band and papers. We designed it, refined it with every batch—now it’s a bestseller in vegan leather,” Randhawa said.
She also cited how the brand drew inspiration from Amal Clooney’s European Court of Human Rights outfit, creating “The Ladies Court Collarette”—a subtle lace-trimmed, velcro-collared piece designed to make the standard gown more feminine and functional.
But it hasn’t all been smooth sailing. “During Covid, we almost shut shop,” she said. “But online buying habits have changed—lawyers now prefer ordering items rather than inspecting them in person.”
The LawKart playbook: Premium and proud
Meanwhile in Mumbai, LawKart is steering the “premium legal goods” segment. Founded by brothers Smit and Dhaval Patel, who aren’t practising advocates but have spent years observing courtroom life through their retail store near the Bombay High Court, LawKart has leaned into luxury branding.
“Prices are set according to the premium quality—we deal in premium products only,” Patel told ThePrint. “Local products won’t build a brand. If you compare a local product with LawKart’s, you’ll see the difference in quality. Value for money—in simple words.”
For LawKart, gowns and neckbands remain bestsellers, but the company has recently expanded. “We just launched our diaries section, which is taking over the market,” they said. “We’re bringing more such new products—it’s 100 percent sustainable, and LawKart isn’t trend-based. We’re going to take LawKart into every single state—from small sessions courts to high courts.”
The price of prestige
While none of these products are exorbitantly priced in absolute terms, the branding markup is unmistakable. Compare the Rs 499 “premium neckband” with the Rs 30 plain one sold outside most court premises—same purpose, vastly different marketing. The premium version, however, promises “export-quality combed cotton”, often delivered in a sleek box embossed with “Advocate Band” in gold.
It’s classic niche-brand economics: Target a professional segment, offer identity-driven design, and justify the premium through community belonging.
From bar bench to brand benchmarks
The real spectacle, though, lies in how these products are sold. Every item doubles as social media content: A lawyer posing with a neckband or branded diary becomes part of an aesthetic that merges influencer culture with courtroom sobriety.
The captions say it all: “Lawyer by profession, classy by choice”; “Your gown deserves a glow-up”; “Future Lawyer Loading…”.
With hashtags like #AdvocateLife, #CourtroomStyle, #LegalSwag, these brands are transforming what was once stiff formalwear into an expressive identity—cool, confident, and unashamedly self-aware.
Even when tongue-in-cheek, the products celebrate belonging to a proud and exclusive community.
The rise of these accessories isn’t just about fashion; it’s about modernising the image of a profession long seen as monochrome and austere. The legal field, traditionally hierarchical and rule-bound, is now embracing humour, pride, and self-expression.
(Edited by Viny Mishra)