BENGALURU (Reuters) – Indian telecom major Bharti Airtel will be offering non-banking lender Bajaj Finance’s financial products in the country, the companies said on Monday.
Airtel will initially offer Bajaj Finance’s products through its application, and later via its physical stores, they said in a joint statement.
The partnership will enable Bajaj Finance, the country’s largest private-sector non-banking financial company, to tap Airtel’s 370 million customers. The non-bank lender’s customer base stood at 97.12 million as of December-end, up from 80.31 million a year earlier.
Currently, two products of Bajaj Finance have been piloted on Airtel’s app and by March, it would go up to four products — gold loan, business loan, co-branded EMI card, and personal loan.
Airtel plans to offer nearly 10 products of the non-banking financial company to its customers within this calendar year.
(Reporting by Nishit Navin in Bengaluru; Editing by Rashmi Aich)
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