Fortbell Gadgets has announced the appointment of Shavinder Singh Sandhu as CEO of its Outdoor Advertising Division, reinforcing its commitment to innovation in Punjab’s OOH sector. The appointment coincides with Fortbell’s acquisition of sole outdoor advertising rights in Mohali for nine years at a cost of nearly Rs. 350 Crores.
This contract covers over 300 prime advertising sites, including Billboards, Gantries, and Unipoles, with additional infrastructure investments planned to modernize the city’s ad spaces.
“Our goal is to transform Mohali’s outdoor advertising landscape by bringing state-of-the-art solutions that enhance engagement and visibility,” Sandhu said.
The company will introduce high-impact, illuminated billboards, state of art back lit media and strategically placed static formats to optimize visibility for advertisers. Fortbell Gadgets’ investment goes beyond the contract amount, ensuring significant enhancements in the city’s advertising infrastructure.
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