There are many types of QR codes, but not all of them are built for the same purpose.
Some are great for sharing contact details. Others are better for tracking scans, collecting feedback, or helping people connect to Wi-Fi without needing a password written on a napkin.
Yet marketers often stick to just one or two out of habit. That’s like using a butter knife for every tool-related task. Sure, it might work, but there are better options.
We’ve sorted out the most useful QR code types and how to use them to achieve different goals. And while we’re at it, we’ll also help you spot the best QR code generator to use.
Types of QR codes
A QR code, short for quick response code, is a type of barcode that stores data and is readable using the camera of a smartphone, tablet, or other smart mobile devices.
QR codes come in different types, each with its own little twist. Let’s break down the main types of QR codes you’ll run into: dynamic and static QR codes.
Dynamic QR codes
Dynamic QR codes are the smarter and flexible kind. You can change the content even after creating and printing it.
So if you need to update your link or content later, no problem; you won’t need to reprint the code. These also let you track how many people scan it, when and where they scan, and even what device they’ve used.
It’s a helpful option for businesses or anyone who wants more control and insights.
That’s why dynamic QR codes are commonly used in QR code marketing, where flexibility and real-time updates are key to successful campaigns.
Static QR codes
Now, think of static QR codes as the classic and basic kind. Once you create one, the content cannot be changed.
It usually links to one website or shows one message, and that’s it. If you make a mistake or want to update it later, you’ll need to make a new code.
These are good for simple uses where you don’t plan to change anything, kind of like writing with a permanent marker.
QR code types and use cases for various marketing goals
vCard QR code for lead generation
Think of this as your digital handshake. A vCard QR code lets users save your contact details directly to their smartphones with just a scan; no typing required.
It’s perfect for networking events, business cards, or trade shows.
A great QR code example is printing your vCard code on a badge, so people can save your contact info instantly with one scan.
Bonus: Your name on their phone means they’re one tap away from emailing or calling you.
To make sure your contact details are shared correctly and reliably, it’s worth using the best QR code generator that supports vCard formats and dynamic editing features.
Link Page QR code for engagement and community building
Want more Instagram followers? More YouTube subscribers? A Link Page QR code can link to all your profiles or direct users to one specific platform.
It’s especially helpful for influencers, brands trying to grow their community, or small businesses looking to build more online traction.
You can even customize the landing page to match your branding. Because let’s face it, you don’t just want clicks. You want real connections.
Dynamic URL QR code for promotions and sales
These are the MVPs of any product launch, seasonal promo, or flash sale. A dynamic URL QR code sends users to a web landing page, and unlike a static one, you can change the link later without reprinting anything.
It’s ideal for limited-time offers, retail campaigns, or materials like flyers, posters, and packaging.
You also get scan analytics, so you know how many people are actually engaging, where they are, and how they interact with it.
Menu QR code for digital ordering
Menus aren’t just paper anymore. A Menu QR code sends diners straight to your digital menu, where customers can place their orders and which you can update anytime.
This works best for restaurants, cafés, and hotels that want to keep things up-to-date. Add your specials, update items anytime, and avoid reprints whenever you run out of shrimp tacos.
Google Form QR code for post-purchase feedback
You made a sale. Great. But what happens after?
Use a Google Form QR code to get feedback fast. There is no need to send follow-up emails that go unread. Just print the QR code on receipts, packaging, or thank-you cards.
This works well for restaurants, online shops, and event organizers because a happy customer might tell a friend. A heard customer? They’ll tell ten.
File QR code for comprehensive content delivery
Do you need to send a brochure or a file in PDF format? A File QR code can deliver documents straight to the user’s device.
It’s a smart fit for real estate listings, restaurant menus, or even how-to guides. This saves trees, your printer budget, and everyone’s patience. Plus, it’s easy to update the file if you spot a typo.
Different QR code formats, like URL, file, or text, play a significant role in deciding how your content is delivered and accessed.
App stores QR code for mobile app installation
A QR code for app stores detects the user’s device and takes them to the correct download page, Google Play, Apple App Store, or Huawei AppGallery.
These work great for app promotions, tech events, or product packaging. Why send users to a homepage and hope they find your app? Give them a direct route.
Landing Page QR code for personalized, mobile-friendly marketing
Sometimes you don’t have a full website ready, just a campaign blurb, a promo, or a contact form. That’s where a landing page QR code works best.
It’s great for quick lead capture, time-limited offers, or event RSVPs. This is one of those QR code uses that works well when you need something fast, simple, and mobile-ready, without building a full website.
These QR codes lead to customizable pages with your branding. Think of it as your mini-website, minus the dev time.
Trackable QR code for retargeting and data
Here’s where it gets smart. Advanced QR code generators allow you to embed a tracking pixel in your landing page. When someone scans, you can retarget them later with ads.
This setup is ideal for ad agencies, e-commerce brands, or SaaS platforms. Now, your QR code isn’t just informative, it’s part of your remarketing funnel. Sneaky? Maybe. Effective? Absolutely.
Multi-URL QR code for smart redirections
Why pick one destination when you can send users based on location, time, or device? A Smart URL QR code can do just that.
This is perfect for time-sensitive campaigns, global audiences, or A/B testing. Think of it as your go-to tool for redirection; versatile and clever.
GS1 QR code for product packaging and supply chains
A GS1 Digital Link barcode turns your product packaging into a digital touchpoint. It connects to product data, manuals, recalls, and marketing pages.
It’s ideal for consumer goods, logistics, and companies focused on transparency and traceability.
These codes help bridge physical products with digital systems, from supply chain efficiency to better shopper experiences.
Each GS1 code includes a QR code type identifier that helps systems recognize what kind of data or action is embedded, essential for supply chain automation and interoperability.
Quick tips before you print
No matter which types of QR codes you use, these quick tips will help you avoid common printing pitfalls.
- Use dynamic codes whenever you can. They’re editable and trackable.
- Test the scan before launching.
- Add context near the QR code. Tell people what they’ll get when they scan.
- Size matters. Keep QR codes at least 3 cm x 3 cm for easy scanning.
- Avoid placing codes on reflective or curved surfaces. These can mess with scanning angles.
- Use high-contrast colors. Black and white is safest, but dark foreground on light background works too.
- Always use a call-to-action (CTA). Even a simple “Scan to view menu” boosts engagement more than a silent square.
Use the QR code solution that fits your marketing campaign
QR codes aren’t just little black-and-white squares you see everywhere. They’re brand tools with specific jobs.
Choosing the right types of QR codes gives your campaign clarity, saves your audience time, and makes your marketing smarter.
Don’t forget to use a trusted QR code platform that supports dynamic codes, analytics, and branding options.
Need a recommendation? Try QR TIGER — the best QR code generator for campaigns that want more than just a link.
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