Nepa was founded by Mr. Balaram Khatiwada, a revered priest at Pashupatinath, whose deep-rooted commitment to authenticity and Vedic tradition laid the foundation for the brand. This legacy was carried forward by Mr. Mukunda Khatiwada, the current Chairman, who ushered Nepa into the digital age, expanding its reach while staying true to its sacred origins.
Nepa Rudraksha, the heritage spiritual brand renowned for its authentic Rudraksha beads, proudly announces the appointment of internationally acclaimed actor Ajay Devgn as its global brand ambassador. This collaboration marks a significant milestone, blending the brand’s deep-rooted spiritual heritage with a modern global vision.
Bridging Tradition and Modernity
Founded in 1973 and sourced from Arun Valley, we are situated in Kathmandu, near Pashupatinath. Nepa Rudraksha has established itself as the world’s most trusted name in original Rudraksha beads. With a presence in over 100 countries—including India, the U.S., the U.K., Australia, Singapore, and the Middle East—the brand continues to serve seekers of spiritual solace across the globe.
Commitment to Authenticity
What sets The World’s Largest Rudraksha Collector apart is its unwavering commitment to purity and authenticity. Each Rudraksha bead is:
- Sourced directly from Nepal’s revered Arun Valley.
- X-ray certified for genuineness.
- Inspected and analyzed according to IRL and ISO 9001:2005 quality standards.
- Backed by the exclusive AAA Standard, offering a lifetime guarantee of authenticity.
This scientific approach to spiritual tools makes Nepa Rudraksha one of the few global brands to substantiate its offerings with rigorous quality assurance.
Visionary Leadership
At the helm is Sukritya Khatiwada, a third-generation Vedic scholar and young entrepreneur. Sukritya’s upbringing in ancient scriptures and global spiritual traditions, combined with his authorship of “Transform Your Life with Rudraksha,” positions him as a bridge between tradition and contemporary leadership. His vision is to make spiritual tools accessible and respected across cultures and generations, presenting Sanatana Dharma as a path of clarity, balance, and truth1.
Ajay Devgn: Spiritual Resonance
Ajay Devgn’s association with Nepa Rudraksha is more than a celebrity endorsement; it is a shared belief. Known for his deep devotion to Lord Shiva and his disciplined presence, Ajay embodies the silent intensity and authenticity that the brand represents. Notably, this partnership is not a paid endorsement but a heartfelt collaboration rooted in shared values and spiritual conviction.
A Contemplative Approach to Branding
The recent brand film featuring Ajay Devgn showcases him adorned with the Siddha Mala, the Dhanveer Bracelet, and Rudra bracelet, symbolizing the inner journey of a seeker. The film draws from ancient Puranic texts and features an original composition attuned to the natural frequency of Om, offering viewers a meditative experience rather than a conventional advertisement. Every aspect of the campaign, crafted under Sukritya’s close guidance, remains true to the traditions it honors, setting a new standard in spiritual marketing.
Expanding Global Presence
With rising international demand, Nepa Rudraksha is poised to expand its digital footprint, global logistics, and educational initiatives around Rudraksha and Sanatana Dharma. Under Sukritya’s leadership and with Ajay Devgn amplifying its message, the brand is deepening its impact while maintaining its core values of integrity and spiritual conviction.
Nepa Rudraksha stands as a beacon of authenticity and reverence in a world often driven by commercial interests. This new chapter, marked by Ajay Devgn’s partnership, reaffirms the brand’s commitment to offering not just spiritual tools, but sincere experiences grounded in Vedic wisdom and modern integrity—one sacred bead, one seeker, and one truth at a time.
Explore: https://nepalirudraksha.com