Shareef Muhammed’s journey is one of ambition, strategy, and passion. As the Chairman and MD of Cubes International Group, he has built an empire that spans construction, logistics, media, and trade across India, the UAE, and Qatar. But it’s his bold foray into cinema that’s turning heads nationwide or on the global stage. With Cubes Entertainments, Shareef is on a mission to take Malayalam films beyond their traditional borders, and his first major step — Marco — has already set a new benchmark.
Marco wasn’t just another film on the release calendar. With an impressive Rs 30-crore budget, it was one of Malayalam cinema’s most ambitious projects. Thanks to Shareef’s strategic vision and hands-on leadership, the film grossed Rs 100 crore globally in the pan-India ‘A’ genre — a rare feat for a regional production. What made the success sweeter was how Marco captured the imagination of audiences in North India. By investing in multilingual versions, sharp digital campaigns, and nationwide promotions, Shareef broke new ground, bringing Malayalam cinema into the heart of Bollywood territory.
The industry is now watching closely as Shareef prepares for his next bold move — the movie Kattalan. Tipped to be an emotional and visual spectacle, this project is expected to raise the bar even higher. For Shareef, films are more than business ventures; they are cultural exports that can unite audiences across languages and geographies. His journey proves that with vision, discipline, and courage, regional cinema can indeed go global.
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