VMPL
New Delhi [India], December 3: It’s Spotlight, an AI-driven experiential DOOH innovator, has launched India’s first gesture-powered concert experience zones, introducing a groundbreaking shift in how audiences engage with live events. Debuting during spiritual musician Radhika Das’s inaugural India tour in Chandigarh, the activation showcased how technology, smart data, and immersive digital design can transform devotional gatherings into highly interactive and emotionally resonant experiences.
The initiative offered thousands of attendees a new way to connect with the music and atmosphere, marking a defining moment where traditional devotion met next-generation digital innovation. At the venue, It’s Spotlight installed multiple experiential zones designed to elevate audience participation. The Gesture-Powered Music Wall, the first of its kind in India that allowed attendees to trigger visual and audio elements using simple hand movements, creating a personal and meditative interaction with the performance. A dedicated interactive playlist zone enabled fans to explore music from Radhika Das’s journey, extending the concert experience beyond the venue with a personalized digital touch. Additional activity zones encouraged reflection, expression, and community involvement, deepening the collective spiritual energy of the gathering.
To add measurable value to the experience, It’s Spotlight implemented a custom survey system to capture real-time audience insights, including behavioral patterns, preferences, and emotional responses. These findings provide a deeper understanding of how attendees engage with devotional music and interactive environments, guiding the development of more personalized and emotionally aligned enhanced experiences in the future.
Virkaran Singh, Founder of It’s Spotlight, said,
“Live experiences reach their full potential when technology and smart data work in harmony. Our gesture-powered zones did more than engage the audience, they revealed how people interact, respond, and connect on a deeper level. These insights empower us to continuously refine and elevate future experiences, making them more intuitive, immersive, and emotionally resonant. At It’s Spotlight, we are building a future where every DOOH experience evolves with the audience, becoming smarter, more personal, and truly driven by real-time intelligence.”
With the successful rollout of India’s first gesture-powered concert experience zones, It’s Spotlight is establishing itself at the forefront of experiential DOOH innovation. The company is redefining digital out-of-home by creating interactive, co-created environments that drive meaningful engagement, deliver actionable insights, and enhance both audience experience and measurable ROI for partners.
It’s Spotlight continues to push the boundaries of technology, creativity, and data-led storytelling, shaping the future of digital experiences across India.
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