Put your hand on your heart and answer these:
1. How often do you read your newspaper’s editorials, the unsigned 500-word slabs of gyan, usually in the first two columns of the editorial page? Don’t feel bad if you don’t. You are among a very vast majority.
2. If you are among the distinguished few who read these, do you get a clear sense of where your paper stands? Or do you feel caught in the on-the-one-hand/on-the-other-
3. How often does one of these editorials leave you exhilarated in agreement or furious in disagreement?
4. Do you feel that you do deserve more respect for your time?
What if we gave you an editorial in just 50 words? Or, if it is easier to measure these days, within 280 characters?
If 50 words (usually less) can provoke you to reflect on a key issue, why should fine editorialists take 10 times your time?
At ThePrint, we respect your intellect, the right to an opinion, and time.
We have a stellar team. They will give you our view on the most important issues, instantly and through the day. No waiting until the next morning, when the news cycle has moved on.
In no more than 50 words.
Because we are old-fashioned, these will be unsigned just like the old-style long ones. ThePrint, as you know, promises the substance of print, and speed of digital.
And we put clarity over clutter.
Hence the 50-word edit.
Please do let us know if you like this innovation. You can help us improve as we go ahead.
Shekhar Gupta
Chairman & Editor-in-Chief, ThePrint