Digital marketing consultants can be one of the most influential assets for any business, especially for those new to social media and the Internet. A few consultants may specialise in precise areas of marketing, but nearly everyone will have a strong grasp of all aspects, both offline and online. The world has transformed to become more digital-orientated, requiring innovative marketing techniques that need to be developed persistently.
Zeeshan Bhatt has been investigating the digital space from his childhood, when his passion for digital marketing and staying at the forefront of the competitive marketplace was ignited — and he created a plan to build a strong online presence.
Zeeshan, when studying in class 10, made a website similar to YouTube. He also created a platform, ‘Adscoop’. This was just before demonetisation, which came as a sudden blow — but Zeeshan, ever the optimist, took it as a blessing in disguise, and overcame it by looking at things neutrally. He went on to lay the foundations for ZB Digital at the age of 20.
Raising startup capital for your business
Starting a business is a great idea, of course. But finding funds for a startup business can often be demanding and exasperating. Launching any business needs capital outlay, and without a doubt, funding makes your business kick off with a strong foundation and helps it develop and rise further.
But Zeeshan’s business philosophy has been different. According to him, investing your skills and any potential or available savings is the best excellent option for start-up entrepreneurs. Then, in later stages, you can straightforwardly opt for business loans that lenders won’t reject.
Zeeshan had the requisite skillset and way of thinking for the digital marketing startup he wanted to launch— assets that are even more powerful than capital. Consequently, he did not consider scarcity of funds an obstacle to starting his marketing agency.
Prerequisites for starting an agency like ZB Digital
With lofty goals and success in mind, Zeeshan was keen to employ all his energy and work hard in order to to grow his business regardless of the limited capital outlay and liquidity. He established ZB Digital because he knew he could devote time, courage, and willpower to make it come to life and prevail over the lack of liquidity.
Zeeshan never allowed this limitation to become an obstacle on the path to accomplishing his project. In due course, he was able to secure wide-ranging projects on the basis of his knowledge, capability, and expertise. Ultimately, he appointed a team of experienced and skilled professionals. Thus, the right combination of the available scarce resources, meticulous work, and dedication resulted in the creation of ZB Digital.
If you don’t create up-to-date marketing plans, you risk falling behind the competition and even losing capital. Zeeshan and ZB Digital are always available — with all their skillsets and resources — to help individuals, solo entrepreneurs, startups, and firms by offering digital marketing, design, and PR services.
(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)