Tuesday, 9 August, 2022
HomeThePrint ValueAd InitiativeStyle your ethnic look for summers with BharatSthali sarees

Style your ethnic look for summers with BharatSthali sarees

Whether it's your wedding day or some other auspicious event, the new generation of saree retail and the online platform BharatSthali make saree shopping less stressful.

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Summers are here, and so is the time for summer-loving and breezy sarees. From floral prints to monochrome shades, summer sarees can be varied depending on your personal fashion choice. You can rely on the traditional summer sarees from Jaipuri to South cotton saree and ace your summer ethnic looks. BharatSthali is an offline and online shopping saree brand that endorses comfort and tradition hand-in-hand. Its descriptive collection of sarees makes it one of the leading online saree shopping destinations nationwide. Its authentic and credible fabric quality surpasses the zone of premium and defined shopping stations. If you’re ever wondering about your next apparel, BharatSthali is your place. Their beautiful handloom Sambalpuri Sarees and their creative patterns visually communicate the tales of resilience, freedom, and self-reliance.

Whether it’s your wedding day or some other auspicious event, the new generation of saree retail and the online platform BharatSthali make saree shopping less stressful. The brand provides customers with an extensively diverse range of sarees, including hand-picked acclaimed saree styles that are also certified by the Government of India. Famously known for its Pure silk sarees like Kanjiverum, Crepe silk, Banarasi, Dharmavaram silk, Raw silk, Mysore silk, and Kosa silk; BharatSthali also offers a large selection of regional-based sarees. Their cotton collection is perfect for accessorising these hot days and is originally sourced from Madhya Pradesh, Banaras, West Bengal, and other cities and states. BharaSthali’s resourceful variety of cotton sarees includes Block printed saree, Maheshwari saree, Bagru print, Ajrakh print, Jaipuri cotton, Ikkat saree, Chanderi cotton, and Bengali saree.

BharatSthali is widely known for its handloom sarees which have heritage significance in our culture. The eco-friendly brand also carries sarees for every occasion. Every single saree that the brand offers is hand-weaved, designed, and printed by artists and artisans, giving them a unique characteristic. From Kalamkari to Banarasi sarees, this brand has every pattern for every occasion. BharatSthali sarees are vivid and textured, giving them a smooth, vibrant, and lustrous look that escapes. Every saree available on this platform is symbolic of the remarkable tradition that Indians have been practicing for generations. Not only this, the sarees are sub-categorized under the sections of different states of India, each with a quirky way of designing and printing these nine yarders. These sarees also represent pride and enumerate glamour to adorn a woman’s stature.

The owner of BharatSthali, Pulkit Gogna, explains, “The whole idea behind making traditionally inspiring saree is educative and enlightening so that our customers get influenced by Indian culture. We intend to bring them closer to their origins. What could be more relatable than something that people can wear daily.” The brand has its headquarters set in Chandigarh to keep handweavers in its business. Not only this, but these sarees also empower many solitary weavers all around India. BharatSthali also provides its patrons with the option of choosing from functional properties such as strength, texture, wrinkle resistance, stability, and draping, among others, without redefining any designs and patterns.

BharatSthali gives the flexibility of suggestive dressing on the distinctive demands of its customers. This eco-friendly brand has spread the love with its sustainable artwork and premium quality fabric patterns to everyone who wears its sarees. Hence, this much-followed saree business is thriving in empowering the handloom sector and making its way into the global market. BharatSthali has a sparkling future because it has formed a scintillating platform for fashion mongers.

(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)

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