The Covid pandemic, along with the highly-infectious Omicron variant, has hampered tourism across the world. However, tourism sector in India has managed to circumvent the ravages of the virus. People’s yearning to travel wasn’t dented by the virus, which resulted in boosting tourism in the country. This revival was strongly felt in Rajasthan as it became one of the top holiday destinations in India, according to the trends observed by Thrillophilia.
Rajasthan also bagged the Best State in India award in the 10th edition of the ‘India’s Best Awards’. “Rajasthan continues to be a preferred tourist destination among domestic as well as international tourists,” Rajasthan Tourism director Nishant Jain has noted earlier this year.
Rajasthan surpasses Goa among domestic travel destinations
Despite the jitters of Omicron in India, people have continued to book tour packages to Rajasthan in steady numbers. According to the trends observed by Thrillophilia in the last quarter of 2021, Rajasthan topped the charts with 10.96% travellers choosing it over all other destinations in India.
Around 3.07% of domestic travellers plan on visiting Kashmir. North East was the vacation choice of 4.78% and 3.54% wanted to visit Kerala.
The numbers on the higher side showed 7.89% wanted to travel to Himachal Pradesh and 6.88% to Uttarakhand. Aside from the hill states, 6.5% wanted to visit Goa and more than 8.6% preferred to go to Rajasthan.
The remaining 58.71% people in the country chose to go on vacations to the remaining states.
The sudden surge in tourism in Rajasthan was majorly due to the state’s Covid guidelines, which sought to put minimum curbs and offer maximum safety. The government of Rajasthan has been running vaccination drives in full swing and aims to make the state as safe as possible for locals as well as tourists.
Travellers from all over India chose Rajasthan
According to data compiled by Thrillophilia, about 18.7% of travellers from the southern Indian states choose Rajasthan as their preferred travel destination, especially during the winter, as the year-end approaches. This includes about 8.6% travellers from Bengaluru, 5.2% from Hyderabad and 4.9% from Chennai.
When it comes to visitors from the metropolitan cities, 10.8% of tourists came from Ahmedabad and 10.3% tourists from Mumbai. People from nearby cities like Delhi and Haryana opted for Rajasthan as a fun weekend getaway. A whopping 11.5% of tourists visiting the state are from Delhi. The state ticks all the boxes that make for a great holiday destination and has succeeded in attracting tourists from smaller towns like Kochi, Amritsar, Nagpur, Surat, Lucknow, Indore among others.
Most preferred destinations in Rajasthan
About 18% of travellers coming to Rajasthan for a vacation choose between the big five- Jaipur, Jodhpur, Udaipur, Bikaner and Jaisalmer. Around 15% of tourists opt for a complete Rajasthan tour, while 15% go for Udaipur-Jodhpur-Jaisalmer tour.
Accommodation in these cities ranges from high-end palatial resorts to budget homestays. These cities are also home to some of the popular tourist destinations in the desert state, including the Hawa Mahal, Lake Pichola and Mehrangarh Fort. For a truly authentic experience, one can even choose to stay in heritage Rajasthani havelis. Those deciding to travel offbeat end up choosing places such as Pushkar (9%) or Mount Abu (9%), which albeit small in size, offer lovely rustic experiences. Tourists travelling for a shorter time, who comprise 10% of the total number, end up visiting Jaipur along with a few other cities.
Preferred holidays duration in Rajasthan
Those travelling from Delhi and nearby cities, generally stay in Rajasthan for 2-3 days. The 3-day long trip, taken by approximately 15% of tourists, usually includes a tour of Jaipur and a visit in and just around the city. Tourists from distant places, such as south or eastern parts of the country, generally prefer longer vacations covering 5-10 days. About 36% travellers take days for 3-5 days, while 38% opt for vacations that are 6-8 days.
The state has so much to offer to visitors, it takes a little more than a week to explore Rajasthan to its fullest extent. Trends observed in tourism by Thrillophilia have revealed that most visitors in Rajasthan are slow travellers, who spend several days at popular as well as some offbeat tourist spots.
Budget range of tourists
Interestingly, Rajasthan is one of the top tourist destinations among budget travellers as well as big spenders. In fact, the sheer diversity of the tours, experiences and accommodation options offered in the state makes it popular among everybody. Thrillophilia has observed certain patterns of expenditure amongst its travellers. Budget travellers, who spend between less than Rs 50,000, comprise about 18% of the whole cohort. About 35% of tourists go for moderate tours and spend between Rs 50,000- 70,000. On the other hand, about 33% travellers decide to spend lavishly on Rajasthan tours, somewhere between Rs 70,000 – Rs 10,00,00 on average. There are also tourists who don’t mind spending more than Rs 1 lakh on their tours in Rajasthan, which has prompted Thrillophilia to launch many luxury deals.
Rajasthan popular amongst all age groups
The state offers an all-encompassing experience, making it widely popular among travellers— whether they are travelling solo or with a group of friends or students, or as a couple or even business partners. Rajasthan tours are popular among people of all age groups, especially the youth. Thrillophilia survey showed that more than 40% of tourists are aged between 25-34 years, while 27.59% travellers are between the ages of 18 and 24.
Boasting some of the country’s most marvellous heritage and architecture, Rajasthan remains a top favorite among travellers in India. Whether traveling alone or in a group, the state, with its many marvels, promises everyone an adventure of a lifetime.
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