Social media influencing has transformed the way brands engage with customers. If you are one of thousands of start-ups or “doing well, happy with profits” businesses in your niche, you may have to dive deeper into social media marketing.
Ahmed Khan, a young social media marketer, believes that social media influencers are more interpersonal, more engaging, and communicate with their audiences at a different level. This is why they have become a necessity for brands to reach out to new markets. Although reaching out to influencers is a good PR strategy, there is a lot your business can do to get a new boost.
Improve organic reach: “What is most frustrating and intimidating for businesses without a social media marketing strategy is the ever-changing algorithms of social media platforms,” says Khan. He adds that algorithms provide amazing options to organically reach out to your audiences. The best benefit of this is that your audience is already half-customer, half-prospect.
“It is because organic reach is based on user interests. A sports brand can better reach its new customers organically by associating sports-related keywords in appropriate places than randomly finding customers here and there,” Khan explains.
Focus on user base than followers: Algorithms are becoming more intelligent each day. You may have 100K followers, but if the user engagement is comparatively low, the algorithm will compare and understand it easily. Ahmed Khan says that people have hundreds of thousands of followers but when it comes to user engagement, it is poor. Half of the engaged users are basically just bots. It is high time that brands focus on real user base rather than just followers.
“You do not need a big crowd to sell your products or services. Even if you have just 5,000 followers and 70% of them are your customers or potential customers, your brand is in a good place,” says Khan.
Back to basic social media strategy: Your year-old social media strategy would not be as effective as the new social media strategy based on recent algorithmic updates. The key is to make changes in the basics, but stick to your strategy. “Most importantly, create a social media strategy if you haven’t already. It is like calcium to your bones,” Khan says.
Khan is known for his witty sense of humour and social lifestyle. He is always ready to take up new projects and clients. On weekends, he loves playing football too.
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