With the ever-increasing popularity of OTT platforms worldwide, we have witnessed many new emerging OTT channels. Flixbug is one of them and it is one of the most exciting and fast-growing OTT platforms in India.
Launched in 2020, Flixbug aims to make quality films with good content. The brand started out in Kolkata, the cultural capital of India, which has a vibrant cinema and art culture, both arthouse, and mainstream.
With such roots, Flixbug wants to portray stories that usually escape ‘big cinema’. It wants to narrate beautiful and yet realistic stories from Kolkata, and of India, and bring them to the attention of the world.
It offers a wide variety of domestic and international films along with original web series, and reality shows.
Flixbug is aiming to be the one-stop platform for film and web series lovers who can enjoy a wide range of entertainment materials and that too in their language. The content on Flixbug is constantly evolving, keeping all aspects of creativity and the viewer in mind.
What makes Flixbug special?
Flixbug is not just an online streaming platform. It is much more than that. It is also a ‘Talent Aggregation’ web platform that connects talents and opportunity providers in the entertainment industry. It allows users to show their own talents, networks and also post job openings for young artists who are engaged in this industry.
Even as an emerging OTT platform, it has a variety of exclusive Flixbug Original movies and web series in its kitty made with renowned artists from the entertainment industry. It has many Hindi, Bengali, and other regional language films in its online library. It will soon release some exclusive titles — Eternal Canvas, A River In Heaven, Ondher Sohor, AI 1.0, Bhumi. Many other films and web series are also in the pipeline.
Flixbug will be showcasing the last work of legendary actors the late Soumitro Chattopadhyay with Madhabi Mukherjee, Ebar Shalyajit. This will be the last film where the two stalwarts shared onscreen space.
Within one year of its establishment, the brand has made a splash with its offerings being talked of on popular social media sites like Facebook, Twitter, Instagram, and others. The company has the vision to be a leading online streaming entertainment provider through the development and delivery of unique and quality content. Its goal is to change the ‘face’ of the Indian entertainment industry with quality content and fresh talents.
Benefits of being a Flixbug member
Here are some benefits for those who want to become a Flixbug member:
1. They can watch content available on Flixbug from any connected device — anytime and from anywhere.
2. Being a member of an OTT platform that is constantly evolving and keen on upgrading itself with new and fresh content — geared towards entertainment and education.
3. Flixbug is user-friendly. To access it, all you need is an internet connection and a smartphone.
4. Most importantly, Flixbug is pocket-friendly and value for money— members can, in fact, get better content than TV on Flixbug.
5. Flixbug also allows flexibility in terms of geographical location as you can access it from any location by simple logging.
Big plans ahead
Flixbug has big plans to combine the power of digital advertising with the premium content of traditional television, thereby creating one of the most compelling environments for viewers to engage with both the content as well as the advertiser’s message.
OTT is the future of media content delivery and a viable alternative to cable television. Production companies will quickly realise that OTT is not an adversary, but rather a committed ally. The ability to personalise content and receive recommendations based on viewing history is what makes the OTT experience so appealing to the average person. As a result, we anticipate the industry to seek out new opportunities to expand into new markets.
Flixbug believes in priority entertainment and wants to serve the audience with nothing but the best content. It is expanding gradually to the international market and has many prestigious movie titles in its online library. Quality entertainment for users along with quality advertisements to its advertisers — that’s what distinguishes Flixbug from other OTT platforms.
(ThePrint ValueAd Initiative content is a paid for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)