M millennials are the driving force behind reshaping trends in the perfume sector. The year 2021 has experienced some great transformations and one of them is how a perfume bottle design affects one’s perception about the fragrant liquid inside.
Drawing from this trend, Mocemsa, a celebrated perfume brand, co-founded by Pulkit Malhotra and Paarth Malhotra, comprises a renowned collection of perfumes for women and men.
The brand recognises that it is a lot of responsibility to place on one intricately carved piece of glass but the perfumers and artists behind the world’s best fragrance bottles aren’t willing to succumb to the pressure. Instead, they’re reinventing our vanity displays by introducing us to some beautiful cologne bottles.
Well, have you thought of just displaying the breathtaking glimpse of nature and its exotic essence, artistically?
It is not easy to depict something that can be felt only by being present at the place or identifying something that can only be felt without touching it.
But this is the enigmatic world of Mocemsa’s fragrance bottle designs. It is true that once you peel away the layers of mystery and much-talked-about artistry, the perfume bottles do serve a pretty basic function but it is an important one.
Impact of intricately carved perfume bottles on scented liquids inside
“Yes, our perfume bottles are lovely to behold — their crystal necks and flower-bulb stoppers like perfect glass gardens attract a consumer to buy the fragrance. However, the functionality of the bottles shouldn’t be overlooked to hold and dispense liquid as any humble household cleaner,” said Pulkit, founder of Mocemsa.
And, therefore, it is no wonder that most of us presume that the true stars undermining the scented universe are the precious perfume oils or essences inside the bottles. Indeed those fresh florals and heavy ouds — that trigger memories, emotions and daydreams — are important but so are the perfume aesthetics.
Mocemsa’s exceptionally handcrafted bottles rendered in glass offer us a slightly imaginary, if not reverse, version of reality.
Furthermore, the brand’s scents are designed to soothe and enhance your mood and refresh your minds.
Each time a fragrance is launched, it enlightens the customer with something new. This luxurious perfume brand aims to deliver luxury at an affordable price but also takes into view aspects of both the fragrance and the aesthetic bottle designs. They intend to bring unique olfactory experiences with their vast collection of handmade bottles.
Perfume aesthetics vs perfume sales
Most people think that there is no need for beautifully designed bottles.
But according to Paarth, “We at Mocemsa understand that the purpose of all bottles is the same. But, let’s take a step back and analyse — don’t women use delicate potlis to gift earrings? Ideally, a box is pretty much okay if you wish to amaze the recipient for the real product is inside. But, that’s not the case. It is similar with fragrances. What shows, that sells.”
Many people all around the globe mainly focus on outer packaging.
And, Mocemsa designs every perfume bottle according to the notes and experience that inspires the perfume and the aura it creates.
“Sometimes, we have to make the bottle before the manufacturing of the fragrance. However, while pursuing such a scenario, I design the bottles following the perfume blend and the story behind that fragrance. Such that the notes featured amplify the liquid inside,” said Pulkit.
Manufacturing perfume bottles is an extensive affair
Usually, it takes longer to design and manufacture the cologne bottle than to create the perfume liquid within. This is because you need to give it a perfect shape and a flawless structure. Therefore, many perfume designers design the bottle with their imagination and create an extraordinary user experience of the fragrance through the bottle itself.
The bottle narrates the story and inspiration behind a fragrance and positively alters the perceptions of buyers. For instance, if the bottle is red then many of the buyers assume it as a fragrance of roses or easily derive that it’s for a female.
At Mocemsa, meanwhile, all bottles highlight the fragrance tales and aura. They surprise you to the core.
The design of a perfume bottle plays an impactful role to grab eyeballs. It is essential to attract people with the design and encourage them to buy. People must find new attributes and feel connected with the perfume bottle.
And, even though it is quite illogical for someone to pay more heed to the perfume’s bottle than its fragrance, this practice continues since people are fond of beauty and look for it in everything they buy or consume.
Shopping for perfumes online
In this era of online shopping, people prefer beautifying the design of the product rather than testing it before they buy. Thus, it’s essential to keep the choice and need of the consumers in mind while designing the perfume bottles.
The story behind the creation of a perfume bottle is as complex and tricky as the creation of the fragrance inside. Designers at Mocemsa pour their heart out while designing the effortlessly crafted bottles. Different kinds of bottles leave certain kinds of impressions. Some bottles are opaque while others are translucent and the colour range used in the creation emphasises various attributes of perfumery.
Talking about the perfumes by Mocemsa, the bottles of both Proposal Eau De Parfum (EDP) For Women and Be Naughty EDP are transparent and crystal-like which helps the consumers see through the colour of the liquids inside them.
The pink and lilac coloured scents, respectively, are showcased beautifully in the bottles. Furthermore, the bows that are present on the top of the bottles justify the elegance and convey the message of love.
There is an exotic range of perfumes with beautiful and impressive aesthetics offered by luxurious perfume brands like Mocemsa.
In conclusion, we can say that perfume aesthetics are the secret to delivering impactful perfumes and surely, Mocemsa creators understand that.