The outbreak of Covid-19 also left behind some major benefits for human beings including increased health awareness and hygiene. This led to an uprising demand for bicycles at a decadal high of 20 percent owing to its advantages in improving the overall functioning of the human body. Identifying the opportunity Leader Cycles expanded their range to meet the current requirement of the market ranging from fitness cycles to electric bikes.
Overview of the Company
The company commenced its journey at Ludhiana around two decades ago in the name of Jindal Fine industries. With a modest beginning as manufacturers of small bicycle components in 1977 – Jindals, very soon diversified into the production of a vast range of bicycles under the Brand name Leader Cycles working under the sole principle of customer satisfaction. They stand out from the rest for their high-quality bicycles considering all spheres of activities and for their zero-defect end product made available for their valued customers.
The major factor that lead to the continued exponential growth of the company is its group’s dedication, effective usage of the skills of professionals, continuous engineering innovations and the group’s fascinating work culture. Leader Cycles as it stands today is a professional enterprise with modern management thinking, advanced technology, a committed workforce, the right global connections and a positive attitude that sets the company apart as a leader. All the manufacturing units of the group are equipped with the most sophisticated & ultra-modern precious engineered instrumentations that assure quality production, thus meeting the stringent specifications of the customers. At present, they are among the top bicycle manufacturers who govern domestic as well as overseas segments.
Leader Cycles product range and market
Leader Cycles as synonymous with their name is a leader among the others in the field. They are among the only few companies who have in-house manufacturing having ISO 9001:2015 Certification and necessary ISI license from Bureau of Indian Standards. Aman Jindal, alumni of the prestigious Sri Ram College of Commerce working as the Business Head at Leader Cycles said, “We are continuously modernizing our production processes with the help of the latest technology and equipment to provide a variety of quality products at the best prices. We have recently launched range of electric cycles which is a new category in the bicycle industry and have been getting very good response”
He also added, “Our products are value-for-money and to build trust about our quality, all our products come with lifetime frame warranty. We have fully automated manufacturing processes including a disc paint plant with a phosphating line, which ensures topmost paint quality of bicycles”.
The Brands major attractions include their extensive range of bicycle for all age groups ranging from kids cycle to MTB range including geared, non-geared, electric, hybrid, and road bikes.
Leader Cycle’s spectacular growth is evident from their 2100 dealer network spread across 200+ cities and their popular tag as the best-selling bicycle brand on all major e-Commerce Marketplaces in India. The firm is now planning to expand in European and American markets also.
(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)