The sense of smell is closely associated with memory, specifically when compared to others. And, this is one thing we all have come to appreciate during the pandemic.
When startups from every kind of industry were facing a decline in their revenue and new products, Adiveda Natural came into being by Ms Nisha Singh in August 2020 with an intent to provide clean, non-alcoholic and luxurious fragrances to the masses at an affordable range.
The founder of Adiveda Natural introduced freshly-crafted natural perfumes. The brand has successfully scaled greater heights during the Covid-19 pandemic in 2020. Nisha has justified why the fragrance industry is undergoing a revolutionary change from synthetic to organic perfumes with every ounce of perfume she has ever crafted and designed.
Adiveda Natural is a brand that uses the essence of nature and delivers affordable luxury to your doorstep.
“I started working upon the needs and demands of the consumers and came up with new fragrances for all,” shared Ms Singh. The brand brings unique, vibrant and top-quality olfactory experiences based on premium quality natural essential oils.
What could be better than employing natural, non-alcoholic perfumes that nourish the skin instead of harming it.
The brand has consistently come up with classic perfume bottles that embark on simplicity and modernity, both.
Moving onwards to the fragrance inside, well, you are in for a treat. No stone was left unturned in mesmerising your senses with its scent. Adiveda Natural has hit the correct spot in the clean perfume industry with a bang and stands at a considerable market value.
Organic colognes for social receptiveness towards all genders
Well, we haven’t come across such a brand yet. Not only does it produce scents to enhance your persona, but also contributes to social development.
“We have now forayed into natural perfumes for all that can be used by everyone irrespective of any gender. Such perfumes leave a great impact on the consumers, meant to eradicate gender biases and indifference from the society,” explains Ms Singh.
Colognes like Cupid Eau De Parfum make people remember you forever. Even if one is unable to choose a fragrance for oneself, Adiveda Natural has worked on scents owing to the demand of its consumers.
Perfume creativity and ideas
The pandemic seems to have worked well for Ms Singh in terms of creative perfume ideas.
“I think the isolation and lockdown period gave me the idea to create fragrances that will help one in maintaining a clean and clear skin as well. I planned to launch our new set of scents way before the pandemic, but the lockdown period gave me fresh ideas,” clarified Ms Singh.
To this end, each fragrance tells a story and ensures an excellent experience like Womania EDP — a sweet, fruity, floral, gourmand perfume for women — encourages women and embraces the highlights and moments of summer romance.
It is the perfect companion for a woman who loves the exotic fruity smell.
Meanwhile, the Sky High men EDP — a fresh, aqua, oceanic perfume for men — makes you feel alive and refreshed. It blows the consumer’s mind in a way beyond one’s imagination.
Personal experiences driving the curation of perfumes
Singh’s personal experiences have helped her far and beyond in crafting fragrances as well.
“Choosing a signature scent was one of the most challenging tasks for me in the initial days, which led me to think how can we expect a perfume to be the most exquisite aroma by picking it out of a big block of bottles,” she says.
How can we find a perfume that reflects the complexities of our identity and sense of self? Guess what? We’re not sure how we’re going to do it! Because our identities aren’t as diverse as scents, picking a piece from the collection is a challenging task for all.
After gaining immense experience as a perfumer, Ms Singh launched Adiveda Natural. “I was confident that once I gained expertise about the principles of fragrances, I could bring about my brand of clean perfumes, crafted for all. With our natural perfumes for men, women and all, the search to find your signature fragrances may come to an end,” she says.
Well, 2020 has been a year of new beginnings for Ms Singh. The reviews and market value showcased maximised profits even during the pandemic, which boosted the brand’s confidence.
The team’s efforts and hard work have outshone the atrocities that Covid-19 got along with by making Adiveda Natural India’s leading online natural and safe perfume brand for consumers.
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