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Saturday, April 20, 2024

Here’s why buying gold is considered auspicious on Akshaya Tritiya

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In India, gold has always been considered auspicious and has had a lot of spiritual significance attached to it. When you look at it in terms of consumption, India is the second largest consumer of gold and gold products in the world. The average demand for gold, just in the last decade, has been a whopping 800 tonnes. There are several reasons for this, such as the deep rooted significance of gold and its value in the minds of Indians, its monetary value and so on. Especially in India, gold is purchased on a number of festivals and occasions. One such occasion, that is known for buying gold or jewelry, is Akshaya Tritiya. Let’s look at the reasons why Akshaya Tritiya is considered auspicious in India. 

Akshaya Tritiya has a lot of spiritual significance. It is said that lord Ganesha and Ved Vyas began writing the Mahabharata on this day which is also celebrated as the birth day of Lord Parashurama, lord Krishna’s sixth incarnation. Along with these, there are several other reasons why this is considered to be sacred. 

The Beginning of Satyug: According to the old Hindu scriptures and texts, Akshaya Tritiya marks the beginning of the first “Yug”, known as Satyug, the golden age. It is said that on this day, Lord Krishna has given Draupadi a patra or leaf which ended up giving the Pandavas an abundance of food, while they were in exile. 

Alignment of the planets: It is said that on Akshaya Tritiya, the Sun, which is considered the god of the moon and all the other planets, shines the brightest. Because of the way the planets align on this day and cause the sun to shine so brightly, Akshaya Tritiya is said to be an auspicious day for marriages and buying gold jewelry. For this reason, brands tend to roll out Akshaya Tritiya jewelry offers, so people can get good deals and make the most of the occasion. 

The descent of river Ganges: The history of the Ganga river is known widely. According to old legends, it was on the day of Akshaya Tritiya that the river Ganges fell onto earth, from heaven. This in turn resulted in the birth of the Annapurna, goddess of food and nourishment, on this day. 

Eternal prosperity: The name ‘Akshaya’ means ‘never fading’ and it is because of this that purchasing gold on this day is considered auspicious. It is thought that whoever purchases gold on this day will be blessed with indefinite wealth. 

Since Akshaya Tritiya is considered such an auspicious occasion, many people believe that it is a great day to start new businesses and make purchases involving gold. Buying gold on Akshaya Tritiya is considered auspicious, so head over to the Melorra store and check out their offers. This brand offers some of the most stylish gold jewelry at reasonable rates and offers the best quality service as well. They have various offers online and you will find pieces that suit your style as they have a huge range of variety. With this brand, you will never have to worry about authenticity as they offer proper certification with all their purchases. So go ahead and check out their stores and buy your favorite piece of gold jewelry on this auspicious day.

(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)

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