Healeo Nutrition, an emerging D2C health and wellness brand, has launched the nation’s first DNA-based Fatty Liver Reversal Program. Based out of Bangalore and specialising in Human Genetics and Nutrigenomics, this genetic led program is scientifically formulated plan based on a person’s gene.
The 12-week program aims to provide patients with a highly personalized and intensive course of therapy that identifies the exact foods and exercises that is most receptive to the persons Genes and integrates it to the customers daily routine.
Healeo Nutrition was founded in 2020 by Vineeth V. T. and Rahul M. Pillai and is backed by Global Group of Companies, a multinational conglomerate headquartered in the Sultanate of Oman. They are well-known within the Indian health community for their potent and powerful herbal supplements and had received widespread acclaim for testing their batches at independent NABL accredited labs. Within 3 months of launch of their supplements, they started featuring in the best-selling category on Amazon and earned them a spot in the incredibly selective Amazon Launchpad Program.
Speaking about the link between genetics and fatty liver, Co-Founder of Healeo Nutrition Vineeth V. T. says “If you are looking at people who are suffering from fatty liver, especially NAFLD, the chances are that someone in their family is also suffering from the same. Genetic variation along with the environmental factors is the biggest cause for fatty liver.
For example, if you have a particular variation of the PNPLA3 Gene, which produces adiponutrin, a protein that is essential for breaking down fats in your liver, then the chances are that you have fatty liver. Similarly, there are around 25000 Genes in the human body that gives us unique insights into how our mind and body functions.
We tackle this problem through nutrigenomics, by studying how food affects a person’s genes and how a person’s genes affect the way the body responds to food.
By sequencing the patients’ genes, we can know what exact nutrition, exercise and diet a person must follow which the body will react and absorb the best. This style of precision nutrition enables us to target fatty liver accurately without wasting time in any trial-and-error methods or fad diets, and give real results to our patients”
The program starts by taking a blood sample from the customers home, which is then sent to the genetic lab for sequencing the DNA. The report is generated using DNA Microarray technology and once the raw data is generated, the team of bioinformaticians using advanced machine learning AI interprets the data to create a GSA report with Polygenic Risk Scores for over 230 health, nutrition, and exercise traits. The team of experienced Nutrigenomics experts at Healeo, then use this report to formulate a personalised and accurate nutrition regime which will successfully reverse fatty liver within 12 week’s time.
Rahul Pillai, Cofounder of Healeo Nutrition, said “Fatty liver is a huge and underrated issue in India. Most of the patients suffering from fatty liver do not even know they have the condition unless they reach the last stage, when the symptoms start becoming severe. In India more than 30% of the population suffers from fatty liver, and out of that 90% of them suffer from this on a chronic basis. Unfortunately, when it reaches the Cirrhosis stage, it is impossible to reverse it, and managing it becomes extremely difficult. Without a major lifestyle intervention, it will lead to liver failure and death. That’s why it is important to take action before it progresses to this stage.
Liver is one of the unique organs in the body that can regenerate itself. Ideally this should be the last organ to be damaged, however due to our lifestyle, genes and other environmental factors, it is one of the most commonly affected organs in Indians. We have combined the science of genomics and nutrition to create a regime that will effectively reverse fatty liver and bring it back to its prime stage.”
Vineeth has also stated that Healeo Nutrition is planning to launch genomics-driven treatments for Weight Loss as well in the upcoming weeks. As part of their social initiative, Healeo Nutrition has teamed up with the Mumbai-based Cuddles Foundation to provide children battling cancer with the proper nutrition. Healeo has pledged a portion of their sales to Cuddles in order to support their mission.
(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)