This decade has seen the advent of digital usage in daily lives. It has seen a skyrocketing growth of several social media platforms such as Facebook, LinkedIn, Instagram, and the like. More people’s presence over the internet has transformed dimensions for several individuals and businesses abruptly, therefore, if they have the ‘right’ knowledge of gluing tier “target audience” to their page, and how to make most out of the elephantine audience that is present on the internet, then they can encash unprecedented benefits in the long run and make a huge return on investment (ROI).
One such dedicated individual, Rohit Mehta, founder and CEO, Digital Gabbar, encountered the problem of proper guidance and thus ‘right’ knowledge when he was new to the field. As a kid, Rohit Mehta was a technophile. Anything related to technology used to fascinate him and he started gaining knowledge in computers.
Mehta has a keen interest in writing too. He started blogging but was ignorant of how to make the blog popular. Being a novice, he didn’t give up, instead started writing over various platforms. After writing several blogs, he envisioned entering the vast field of digital marketing. Due to lack of guidance, his journey had been an uphill battle, he even got down to the point of bankruptcy, but then rose like a phoenix. From years of experience in the field, he self-learned strategies of digital marketing and emerged as India’s leading and renowned digital marketer.
He launched his venture, Digital Gabbar, which has created a buzz among digital marketing aspirants. After facing a lack of guidance, Mehta decided to be a mentor to budding digital marketers so that no one faces problems as he did. Digital Gabbar is all about educating beginners on the caveats of digital marketing and related sub-genres. The team of Digital Gabbar is quite active and makes sure their audience would not miss a single update about the digital world and the industry trends.
Mehta is a kind-hearted person, he believes that knowledge increases when you distribute it. He spills the secrets to success on digital platforms for people who are seeking it, with his tried and tested expert tips that can bolster seekers in every possible way. Some of them are:
Make yourself searchable
Mehta believes there is no point in working hard if people won’t notice you. The first and foremost thing is to ‘be found’ so that the audience could find what they are seeking. It will serve both, the giver and the taker.
Social media amasses millions of users who want to gain popularity and are of your genre. Because of social media, the competition has increased drastically, everyone wants to attract mass attention and therefore, it is imperative that we ‘optimise’ our plan and make a wise choice while putting it on the table and choose a niche that serves our interest and we are ready to work on it extensively. In short, first, choose the niche and do research on it.
This will help you to select your ‘target audience’ with the same interest. You, then, have to make content for the followers who are interested in your niche. This step will help you in categorising your work domain. As no one cares about the hook. You have to sound relevant to your audience so that they can hook up to you. For instance, if your website is for technophiles, then come up with a catchy name that resonates with all the technocrats and write ‘optimised content’ that is searchable. Use relatable hashtags and words, and then search engine optimisation will be your website’s best friend.
Consistent creative content
The web is full of content, there is even an information explosion. People find it difficult to get what they exactly want in the vast ocean of information. But with an optimised website, you can help your audience to find quality information that is not redundant by posting relatable content as per the niche. Rohit Mehta says, “My observation has been that quality, useful to the point and verified content still lacks over various sources over the internet. Hence, if you provide people with authenticated and relevant content, then you will make it and witness substantial growth in the number of followers over a period of time.”
He adds, “Consistency is the key here, you cannot be absent from your website and expect growth in the number of followers. Constant interaction is mandatory for a loyal audience base. To be consistent, motivation to work is necessary. It will boost you to work daily in the most creative manner. Creative content is the need of the hour. One must adapt to the changing and demanding expressions on the internet. Using attractive colours and fonts, using memes, creative headlines, and eye-catching visuals acts like cherry on the top for your website.”
Social media marketing and content marketing
Facts say 70 per cent of marketers use social media platforms to increase their brand awareness and social media platforms like Facebook, Twitter, Instagram and YouTube are listed on top of their priority list. Millions of people spend most of their time on these popular social media platforms and are more likely to come in the target of companies.
Thus, social media marketing is one of the best and favourable ways for marketers to get optimum return on investment. Platforms like YouTube come with statistics and reports on the performance of your ad and how it is performing among the audience.
Over years of experience, Mehta realised how important social media is for marketers. He said, “The advent of social media has eased the work of marketers and has given birth to new opportunities. It is a boon for people like me.”
Facts also say 56 per cent of marketers believe that personalised content blogs, videos, social updates improve brand recall and awareness.
Digital Gabbar is now creating a buzz amongst digital marketing aspirants as it provides authenticated and relevant content that they are looking for. Digital Gabbar also follows a “consistency is the key” formula. Mehta has curated such devices which boosts his social media presence.
To sum up, we can say that we should read those who have achieved mastery in their field. Following Mehta’s Digital Gabbar would definitely help you develop your interest in digital marketing and keep you updated.
(ThePrint ValueAd Initiative content is a paid for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)