Google keeps coming up with newer algorithm updates, revolutionising the entire horizon of SEO and the concepts of search tools. This is not a surprise to any SEO expert out there.
All these updates from this search giant are intended to deliver a better search experience to its audiences, globally. These updates are not just helpful for business organisations, helping them with a better growth opportunity and skyrocketed ROI, but also for SEO experts who continuously seek for ways to gain better traction.
The latest from Google is MUM.
What Is the MUM Update All About?
Google has come up with its latest algorithm update in June, 2021. And, it’s called MUM.
MUM or Multitask Unified Model, is Google’s new search algorithm that focuses on interpreting and analysing podcasts, videos, and images across multiple languages to come up with the best answers to modern search demands.
This algorithm enables Google to overcome the language barrier and understand 75 different languages in order to simplify the search experience.
With MUM, Google intends to eradicate all machine learning preconceptions.
Why Is MUM So Important?
If you are reading this then it is already pretty clear to you that Google’s MUM update intends to help searchers in a more humane way by bringing down language barriers and leveraging the best search results ever.
And that makes it a lot systematic and fast compared to any other Google algorithm update that has been published earlier.
MUM is a very logical and rational update in a world where people have an attention span even less than that of a goldfish. So, coming up with more detailed, accurate as well as relevant answers to search queries is clearly a mandate.
What Makes MUM So Beneficial?
MUM pushes digital marketers to think beyond the regular concepts of SERPs and search engine optimisation.
This is because, the latest algorithm update from Google is capable of thinking beyond the entered search query in order to get a clearer understanding of the intent behind the performed search.
So, SEO experts also need to pull up their sleeves in order to brainstorm a bit more so that they can get a better hold of the search intent as well as the buyer’s journey of their target audience.
“Exact response days” are over as we step into a more complex and layered horizon of web search.
As MUM’s artificial intelligence is focused on understanding, analysing, and mastering search intent and the thought behind the same, SEO experts have to take their skills to a whole new level.
Now if you are wondering how this is any different than the previously released BERT update, then just hold on as we are about to discuss the same.
How Is MUM Better Than BERT?
With every new update, Google claims it to be the best till date.
Hence, that is a clear hint that MUM is likely to surpass the excellence of the BERT update.
BERT or Bidirectional Encoder Representations from transformers is a Google algorithm update which was released back in the year 2019.
It enabled Google to understand search queries a lot better, turning keywords in to key phrases, which lead the searchers with answers based on their intent.
And, that is why digital marketers had to come up with such content that could answer common search queries.
Now, speaking of MUM, Google claims it to be a thousand times more powerful than its predecessor. So, SEO and web search are likely to enter a whole new phase with it.
How Can You Keep Up with It?
MUM comes with a whole new multi-modal approach. This refers to the fact that while you will be easily getting answers for your simple queries, questions that are much more complex and do not have a straight answer, will also thrive.
For instance, Google will be able to help you with the answer to your complex query even if it is hidden in an image and is written in Japanese.
Now, to keep up with MUM, you have to:
- Create high-quality content as usual. Make sure that you focus on creating such content that can cope up with tangential linking. Provide value with your textual content and make good use of multimedia formats too. So, if you focused on creating written content like blogs, articles, etc., then gear up to make the most out of podcasts, audio, videos, and image-based content too.
- Make sure that the content that the content that you produce is capable of building recognition for your brand. Stick to crafting content that is capable of engaging with your readers and is informative enough. Also, incorporate structured data in order to leave subtle clues about what your content has to offer. Stay on your toes as MUM is an AI-centric update, so, it will keep on learning with every passing moment.
- Google MUM is set to make your content compete with the foremost content creators of your niche, globally. So, as we mentioned earlier that there will be no language barrier with MUM, having a robust multi-lingual SEO strategy in place would be great on your behalf.
- Clearly, you will have to continuously keep on increasing your skills, as well as your authority so that you can ‘E-A-T’ your competitors.
This Is Just the Beginning!
Google’s MUM has already started the revolution towards a world that is free from all sorts of language barriers.
It will present us with answers not just based on what we type, but depending on what answer we want. Yes, it is all about the search intent now.
So, there is barely any chance that searchers will not be able to find the best answers to their search queries, irrespective of what language they prefer or what their intention is behind performing a particular search.
Likely, no questions will remain unanswered. All thanks to MUM.
Now, if you are still having a tough time to understand how to deal with this massive Google update that they call MUM, then you can feel free to get in touch with eSearch Logix and give your business a new success!
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