Chingari was launched in November 2018
Chingari was launched in November 2018
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New Delhi: Until 10 June, mobile app Chingari had amassed about 1 lakh downloads since its launch in November 2018. Fast forward 20 days, its numbers have shot up to 1 crore downloads, all thanks to India’s ban on TikTok and 58 other Chinese apps.

“This is a once-in-a-lifetime opportunity,” said app co-founder and chief of product Sumit Ghosh.

The apps ban and the ‘Boycott China’ campaign has helped the Indian app find success like never before.

Similar to TikTok, Chingari provides entertaining, short videos, but also has a news and games section.

The Bengaluru-based lead team behind the app are Biswatma Nayak and Sumit Ghosh.

Speaking to ThePrint, Ghosh said Chingari saw downloads go from 3 lakh per hour to 6 lakh per hour between 5pm and 9pm on 30 June, the day after India announced the ban. The TikTok ban was completely enforced on existing users around 5pm that day.

“Not even Facebook’s mobile app and Mark Zuckerberg would have had 6 lakh downloads per hour in its best of times,” said Ghosh.

India banned the Chinese apps on the grounds that they were a threat to national security and user privacy.


Also read: Indian govt bans 59 Chinese apps, here are local alternatives to choose from


TikTok ban was just one factor  

It wasn’t just the TikTok ban alone that helped Chingari. According to Ghosh, the app started to gain user attention around 10 June. “There were many apps using the ‘Boycott China’ campaign to go viral around this time, we just did it better and faster,” Ghosh said.

Chingari gained further prominence when Anand Mahindra tweeted on 28 June, “I hadn’t ever downloaded TikTok but I have just downloaded Chingari… More power to you…”

Ghosh said they hope to announce a round of investment soon.

“No Chinese capital. It’s mostly going to be Indian, and some US capital. This is a once-in-a-lifetime opportunity,” Ghosh said.

Since Chingari gained viral popularity, Ghosh has been constantly tweeting charts and figures showing Chingari’s traction.

A tweet from Ghosh reads: “850,000 users per hour in the app”.

However, accommodating the sudden massive surge in users is not easy. Another tweet from Ghosh says, “Hey Bharat! We managed to crash our servers again, guys pls be patient…working hard since last 48 hours, sleeping less than 2 hours, making sure we could scale up all parts of our infra fast.”

Ghosh and Chingari are just getting started.

“This is my full time job,” said Ghosh as engineers from Chingari and Amazon Web Services worked to on the servers to ensure it could handle the high volume of traffic.

“This will be my full time job for the next 10 years,” he said.


Also read: Shut up and put up — What Chinese companies in India should do as Galwan crisis continues


 

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2 Comments Share Your Views

2 COMMENTS

  1. मैंने अभी तक टिक टोक तो यूज़ ,डाउनलोड नहीं किया और अब जबकि उसपर बेन लगा है तब तो चिंगारी अप्प को अवश्य यूज़ करूँगा, because Chingari is an indian product. I proud of india. I love india.

  2. DUBSHOOT-Indian based video sharing App Similar to the Tik-Tok
    These are the days every person is having their own dub videos, lip-syncing videos, dance videos, etc. They are showcasing their talent through different social networking platforms like TIK-TOK. As everyone knows about that app, but have you ever heard of DUBSHOOT?

    Let’s go through the features of the Dubshoot app

    Made in India App

    Dubshoot is a video sharing social networking app similar to Tik-Tok used for making dub videos, songs, popular quotes, movie lines, and even custom dub recordings. In a world of selfies and funny GIFs, Dubshoot is a sure hit. It was developed in India launched in the last year and since then has been downloaded by more number of users.

    Achieving Beyond the Expectations

    After over a year of the app launch, Dubshoot unexpectedly entered the spotlight and gained the top position. The free app available on Android which has been rated above-four of five across Google play store. Dubshoot app gives you audio and video clips, which are taken from a variety of sources, including songs, movies, and TV shows.

    Craze among celebrities

    Dubshoot fever is also gripping Indian celebrities with actors happily mouthing iconic Bollywood, tollywood, kollywood, mollywood dialogues and songs. Numerous celebrities have been joining in the Dubshoot craze. The app allows users to film their reaction to a specific video from various languages like Telugu, Tamil, Kannada, Malayalam, English, Hindi, Bengali, and Punjabi, etc.

    User Friendly Interface
    It has a simple user interface that makes the process quick, easy and fun. Dubshoot makes it easy for you to discover and make your own awesome and creative videos. Capture the funny and memorable moments to share with the world. Personalized video feed especially for you based on what you watch, like and share with others.

    Cool effects and filters
    Easy editing of your videos with millions of free music , sound and video clips. Hundreds of fun face filters and beauty effects for your videos. Various editing tools to cut, trim and merge the videos. The app let you choose an audio track like a rap song or movie quote and shoot a video of you pretending to say the words. Add your favourite music or sound to your videos.

    Be your own celebrity
    Dubshoot is a really cool app that encourages every individual to show their talent to the world and become their own celebrity. Millions of users in Dubshoot showcasing their creative talents. Dubshoot app gives you audio and video clips, which are taken from a variety of sources, including songs, movies, and TV shows.

    This app is trending around India in recent times and getting a huge response from the People. Although it has the same features like Tik-Tok but due to its additional features, filters and effects it is treated as the best Video sharing app developed in India.

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