Friday, 1 July, 2022
HomeTalk PointIs it good for Indian democracy when artistes, celebs & economists endorse...

Is it good for Indian democracy when artistes, celebs & economists endorse parties as groups?

Text Size:

Nine hundred artistes including Vivek Oberoi and Shankar Mahadevan have appealed to Indians to vote for PM Narendra Modi and a “majboot” government. This comes a week after 600 theatre personalities came together and urged people to “vote BJP and its allies out of power”. Now, leading Indian economists, including Gita Gopinath and Raghuram Ranjan, have written anti-Modi government essays for a forthcoming book.

ThePrint asks: Is it good for Indian democracy when artistes, celebs & economists endorse parties as groups?

It is one thing to tell your fans what shampoo to use, and quite another to tell them who to vote for

Manasi Phadke
Associate Editor, ThePrint

Before the 2014 Lok Sabha elections, Salman Khan was flying kites with the then Gujarat CM Narendra Modi, endorsing him as a “good man” and giving a thumbs up to the much-touted Gujarat model of development. But whether it was his naiveté or a slip of tongue, during the press interaction he indicated that while he is endorsing Modi, he will vote for Congress’ Priya Dutt from Bandra.

This is a glimpse of what happens when actors and other well-known personalities publicly endorse a certain political group. They carry influence, but one doesn’t know what they really think.

Moreover, their area of expertise may be entertainment or economics,

or something else, but that does not mean they are any more qualified than an average voter to talk about why a political group is better than the other.

It belittles democracy when celebrities ask voters to chose a particular candidate simply because they believe in him, rather than urging them to look at candidates’ record, the work he or she has done, what the ideology of the political party stands for and so on. It is one thing to tell your fans what shampoo to use, and quite another to tell them who to vote for.

Every citizen, including actors, economists and other well-known personalities have the right to voice their choice in whatever manner they choose. The problem begins when they use their fame or position in society to do so, at times even for commercial gains.

Also, the line between simply voicing one’s opinion and doing so as endorsements is very thin and often invisible to people.

A healthy democracy would not only give space to but also encourage such participatory movements

Fatima Khan
Journalist, ThePrint

Celebrities campaigning for political parties and candidates of their choice isn’t particularly new. We saw a barrage of celebrities coming forward to support Narendra Modi before the 2014 elections. What is, however, a relatively new and rather refreshing phenomenon is working individuals choosing to come forward in groups and taking a stand. Whatever their position may be, it shows two things. One, their ability to rally together and show solidarity for something they believe in as a collective. And two, contrary to all evidence, they do indeed have a spine.

This is a welcome move because politics pervades every aspect of our lives—the personal and the professional. Which is why the “apolitical”, “this doesn’t affect me” and “indifferent” attitude simply doesn’t cut it. That Bollywood and other professions are finally beginning to see it, is great.

A healthy democracy would not only give space to, but also encourage such participatory movements. I’d personally argue we are far from one—with activists, artists and others facing nothing short of death and rape threats when they choose to take a political stand. This also becomes a fig leaf behind which actors often hide—“we don’t take political positions because of the violent consequences”.

But that some are choosing to speak up despite all the possible repercussions means we are moving in the right direction.

Also read: Bollywood stars and their readymade support base: Why Indian politics can’t do without them

Move is welcome, but more and more people are shying away from voicing opinions publicly

Chitleen K. Sethi
Associate Editor, ThePrint

I don’t see anything wrong with artistes and celebrities coming together and raising their voices collectively over issues they build consensus on. Whatever might be the final view of such a group, it has its intrinsic value for democracy for several reasons. Artistes and celebrities are influencers. Those in Bollywood command more power to influence than others. Singers, poets, painters, authors largely fall in the category of people others listen to or want to know more about.

These groups airing an opinion on an issue collectively create a pressure group of influencers. And I believe that while individual voices can easily be smothered, a collective raising of issues is difficult to ignore.

Although one would expect such a group to raise issues concerning the nation, one cannot grudge them their freedom to express themselves on issues which concern them. And why not?

Such a group is welcome in any democracy, but I see more and more such persons shy away from making their opinion heard publicly. They prefer to remain apolitical and detached.

The stereotype that artistes don’t need to have a political opinion needs to be done away with

Madhavi Pothukuchi
Senior web editor

Celebrities, artistes and economists are important influences in Indian society. They influence what we say, how we dress, and our world view is in general. So why not with politics as well? There is also the stereotype that artistes don’t need to have a political opinion, which needs to be done away with. They are citizens of the country, with every right to comment on how the country is being run.

So, yes, I think it is good for Indian democracy when they endorse parties. Additionally, they provide different perspectives to the political debate, which is great — not because it’s just another perspective, but also because they can encourage youngsters to take a more active interest in politics and government.

Subscribe to our channels on YouTube & Telegram

Why news media is in crisis & How you can fix it

India needs free, fair, non-hyphenated and questioning journalism even more as it faces multiple crises.

But the news media is in a crisis of its own. There have been brutal layoffs and pay-cuts. The best of journalism is shrinking, yielding to crude prime-time spectacle.

ThePrint has the finest young reporters, columnists and editors working for it. Sustaining journalism of this quality needs smart and thinking people like you to pay for it. Whether you live in India or overseas, you can do it here.

Support Our Journalism


  1. For a real democracy every citizen as individual or in a group of like minded people should feel bold to express her/his views. She/he must also be honest to accept the outcome of the election and respect the opinion of the majority giving the verdict in elections. For healthy democracy both winners and the losers should be ready to rethink about accommodating the opponents views partially to have bonhomie in the society.
    The problem of a fragmented society is that the fighting groups do not accept the right of their opponents to think differently. They consider their side is just and continue to fight without any compromise or give and take.

  2. A superstar getting paid to endorse a Cola or a cologne one can understand. Everyone sees it as a little pocket money for them. Personally I have never bought a product because Zeenat Aman endorsed it. Trust only Nike with my feet, and in the store would see the gods and goddesses who are their ambassadors. 2. The two sets of stars referred to in the column are doing two very different things. One lot is supporting a political party, which is fine. It is for voters to judge how much their endorsement means. The other group is expressing anguish, pointing out to things that trouble them. No one is paying them to do it. Nor is there any political agenda, in a partisan sense of the term. In a way, each one of them, apart from being a fine artiste whose work we have enjoyed and admired, also has a certain social relevance, based on a lifetime of personal conduct. Many would take them seriously. 3. My 900 vs your 300 is not the issue. Another group of 450 retired military officers writing an entirely different letter would not nullify the effects of the first one. Some important issues are being flagged by people who are credible.

Comments are closed.

Most Popular