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Busting treatment myths, English tutorials — look closely, TikTok is more than just cringe

People perceive TikTok as a bastion of unemployed youth, but many are actually using the platform to educate others, sustain themselves and use the platform as a career launch pad.

TikTokers dubbed ‘Shudras of internet’: Indians didn’t spare even social media from casteism

The irony is that social media, which was supposed to be a democratic space for every section of society, has been categorised into caste hierarchies.
Representational image of the violence in Gokulpuri, part of February's North-east Delhi riots | Photo: Manisha Mondal | ThePrint

‘Better to be TikTok-er than a rioter’ – Delhi violence has divided TikTok users

When CAA-NRC violence broke out, TikTok users put up a show of unity. Now they are asking why Delhi is rioting if it gets free electricity and water.
TikTok logo

How to advertise on TikTok: Marketers chase billions of views in unknown terrain

Brands pay to promote a hashtag challenge for more people to see it, in the hope that TikTok’s users will create videos using the hashtag on their own, thereby increasing its reach.
TikTok Creator's Lab | Shiho Fukada/Bloomberg

Om Shanti Om to Helen: TikTok users are taking ‘man-woman’ Bollywood songs & going queer

From stolen kisses to doing drag, India’s TikTok users are showing how to be queer openly. Because when the times are a changin’, you will see it on TikTok.
People using smartphones

400 million social media users are set to lose their anonymity in India

New guidelines expected to be out this month will require Facebook, YouTube, Twitter and TikTok to reveal users' identities if govt agencies ask them to.

TikTok rival Byte debuts at top of Apple’s US app store

Byte was downloaded more than 780,000 times over the weekend, with three quarters of those installs coming from the US.
Signage is displayed at the TikTok Creator's Lab 2019 event hosted by Bytedance Ltd. in Tokyo. | Photographer: Shiho Fukada | Bloomberg

ByteDance is looking for a new CEO for its TikTok business

The hiring of a new US-based CEO may be aimed at resolving security concerns raised by American politicians over the Chinese video app.
The Vigo app | ThePrint

Vigo — the Chinese social media app where India’s cows & newlyweds’ PDA are going viral

Chinese social media app Vigo has been in the news with the alleged disappearance of one of its Indian stars.
Pratima Mondol

Husband complains Vigo star-wife missing, she turns up on TV to say he forced her to flee

Pratima Mondal, who 'disappeared' on 2 January, says her husband pushed her into recording videos & uploading them on Vigo because they bring good money.

On Camera

An employee sits on a video call at the Unicredit SpA headquarters in Milan

Why shrinking offices and hot-desking are bad ideas, Covid or no Covid

Employees’ demands for flexible working will include spacious offices. Given the relative savings, slashing floor space is a false economy.
Oil Facilities And Services Ahead Of Final Year Figures After Demonetization Induced Fluctuation

Diesel demand drop forces India to import gasoline as Covid skews output

The slump in diesel demand is forcing refineries to operate below capacity, but gasoline sales are back at pre-virus levels with people resorting to personal vehicles.


File image of the OFB pavilion at DefExpo 2016 | Representational image | Twitter | @SpokespersonMoD

Army says ‘poor quality’ Ordnance Board ammo, mines have cost India Rs 960 crore since 2014

Pointing out these shortcomings in an internal assessment, the Army has thrown its weight behind government plans to corporatise the OFB to make it more efficient.
Narendra Modi and Amit Shah | File photo: T. Narayan | Bloomberg

Partners dispensable in Modi-Shah construct if they do not bring additional votes

In the Modi-Shah construct, if partners do not bring additional votes, they are dispensable. However old or loyal, either they become supplicants, or die.