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Thursday, March 28, 2024
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Topic: Ads

Ranveer Singh-Johnny Sins ad has an unlikely hero—women’s pleasure

The tone of the ad marks a departure from the conventional landscape of sexual wellness advertisements. To watch a woman talking about sexual dissatisfaction is new.

Meta looks at $14 monthly plan for ad-free Instagram, Facebook in EU, reports WSJ

Under the plan, Meta would charge roughly 10 euros ($10.46) a month on a desktop for a Facebook or Instagram account.

‘All wool’ for mixed fabric: Ad regulator flags ‘misleading or incorrect’ descriptions by brands

White paper by Advertising Standards Council of India and law firm K&S partners highlights how practice of misleading product descriptions continues to plague ad industry.

Not just Layer’r Shot—Indian brands are banking on ‘spit and run’ publicity

The low cost and high impact strategy is fast becoming the go-to for brands looking to establish themselves in a saturated market.

I&B ministry tells YouTube, Twitter to remove ‘inappropriate’ Layer’r Shot ads, stops TV telecast

The 2 ads, aired on Sony Liv during England versus New Zealand match, were earlier suspended by Advertising Standards Council of India following criticism for being 'disrespectful towards women'.

From Zoozoos to Byju’s, Swiggy, Cred — how IPL ads tell us who’s watching cricket in India

The high-entertainment IPL draws millions of viewers, making it perfect marketing space. But now, more than traditional brands, e-commerce businesses dominate the space.

Inside story of how billionaires of big-brand pan masala industry got around an ad ban

Despite ban on advertisement and sale of pan masala and gutka, the industry's biggest brands and barons have thrived by using IPL, fancy commercials and Bollywood stars.

Byju’s ad shows teachers’ tough love. Reminds me of Sergeant Hartman from Full Metal Jacket

The Byju’s ad looks similar to the classic Bournvita ad campaign, Taiyari Jeet Ki, where parents can be seen aggressively training their kids.

Daisy Dee bra ad a hoorah for Indian TV commercials. Just hope a minister isn’t offended

If offended, minister Narottam Mishra only needs to look at the ads for male undergarments that adorn our TV screens. Or just ask Akshay Kumar, Vicky Kaushal, or Varun Dhawan.

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.

On Camera

Carnatic musicians indulged TM Krishna for too long. Boycott is just a start

Krishna has slandered an entire community in the name of freedom of speech. But Brahmin musicians numerically dominate the field due to a complex mix of socio-economic factors, not casteism.

Why Tamil Nadu’s women make up nearly half of India’s female factory workforce

With an educated & skilled workforce, Tamil Nadu has a burgeoning industrial sector which has scored massive investments in automobiles, electronics, and even footwear.

BRO connects new axis to Ladakh, to be shortest route

The all-weather Nimmu-Padam-Darcha Road will connect Manali to Leh through Darcha and Nimmu on Kargil-Leh Highway.

For BJP, Kejriwal is an idea whose time has come to be destroyed

The ‘idea’ Kejriwal's politics grew around was a no-holds-barred fight against corruption. That is the reason Modi govt has now tarred him and his entire party with the same paint.