New Delhi: In over a decade, Xiaomi has transformed from being a lesser-known Chinese startup to a serious contender in the smartphone market across the globe. While it started with selling mobile phones, it has now emerged as a company that also offers earphones, Bluetooth speakers, television fitness bands, scales, power banks and air purifiers.
A new book by Jayadevan P.K, a Bengaluru-based business writer, traces how Xiaomi has found a cult following by being driven by the philosophy of ‘Innovation for all’.
Published by Harper Collins, the book ‘Xiaomi: How a Start-up Disrupted the Market and Created a Cult Following’ will be released on 15 April on ‘SoftCover’, ThePrint’s e-venue to launch select non-fiction books.
At least nine years after the startup was founded, Xiaomi became the youngest debutant to make it to the Fortune 500 list. The book highlights that this is no small accomplishment for a company that was born outside the ecosystem of the Silicon Valley.
It also delves into how the Chinese startup managed to grow a cult following in such a short span of time, especially considering that technology giant Apple took decades to achieve the same.
The book also answers how Xiaomi provides its customers value for money, which is the company’s biggest selling point. Furthermore, it captures how it used social media to engage with its consumers instead of relying on dusty marketing tactics.
Based on insider interviews and extensive research, Jayadevan has put together a book that follows the Xiaomi story and captures its success.
“Xiaomi’s journey from an unknown Chinese brand to the third largest smartphone company in the world offers rich insights into how successful companies are built in an era where the power dynamics between consumers and companies have shifted radically. Writing this book was a study in management, leadership and good old start-up chutzpah,” the author said.
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