New Delhi: An upcoming book by the founder of Unicorn India Ventures, Bhaskar Majumdar, offers a masterclass on how to plan, build, sustain and grow a start-up, and stay miles ahead of competition.
The book, titled Everything Started as Nothing: How to Win the Start-up Battle, published by Rupa Publications will be launched on 16 March on ‘SoftCover’ —ThePrint’s e-venue to launch select non-fiction books.
The book is an account of what works and what does not in the Indian start-up ecosystem.
Leveraging real anecdotes and stories from entrepreneurial ventures across a vast spectrum including the technology sector, agriculture, and small-scale businesses, manufacturing as well as the social sector in India, Majumdar highlights the emergence of winning scalable businesses in today’s ruthless marketplace.
The business entrepreneurs featured have succeeded by focusing on solving unique country-specific problems rather than aping successes from other markets.
Apart from his own experience of the start-up world, Majumdar also shares stories of Abhinay Choudhari (co-founder of Big Basket), Amod Malviya (co-founder of Udaan, fastest Indian unicorn), celebrity chef and entrepreneur Sanjeev Kapoor, Phanindra Sama (co-founder of redBus), Anand Deshpande (Founder and CEO of Persistent Systems), and Rajesh Jain (India’s first Internet billionaire) among others.
Majumdar is a seasoned corporate executive and has invested across 30 start-ups in India and the UK with a cumulative valuation of over $3 billion. He is an alumnus of IIT Kharagpur and has attended the Advanced Management Programme (AMP) at Harvard.
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