Monday, 4 July, 2022
HomeIndiaStreaming portal Eros Now apologises for ‘vulgar’ Navratri ads that triggered boycott...

Streaming portal Eros Now apologises for ‘vulgar’ Navratri ads that triggered boycott call

As of Thursday afternoon, #BoycottErosNow was trending at number two on Twitter after social media users slammed the service for its 'obnoxious' Navaratri ads.

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New Delhi: Streaming platform Eros Now has issued an apology after its Navratri ad campaign ran into rough weather with a section of social media. The campaign seemed to employ a titillating tone, and many incensed social media users subsequently launched a ‘BoycottErosNow’ trend on Twitter. 

As of Thursday afternoon, #BoycottErosNow was trending at number two on Twitter. The number one trending hashtag was #HBDayAmitShah that marked Union Home Minister Amit Shah’s birthday.

The posts by Eros Now included one that said, “Be naughty, sweet toh mithai bhi hai” followed by “#Navratri”. Another post featured a photo of actor Katrina Kaif alongside the text, “Do you want to put the ‘ratri’ in my Navratri?”

Also read: After severe backlash, Tanishq pulls down ad accused of promoting ‘love jihad’

‘Vulgar, obnoxious’

Critics of the ads said the tweets were “vulgar”, “obnoxious”, and “mock Hinduism & its glorious festivals”. They also drew comparisons between the Eros Now ads for Navratri and those for Eid.

Those who criticised the ads on Twitter included BJP member Khemchand Sharma, who was part of the party’s national social media campaign committee in 2019.

Haryana BJP social media head Arun Yadav weighed in too.

Also read: Bollywood marries Hollywood as India’s Eros merges with US filmmaker STX


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  1. Obnoxious ads by Eros Now. It’s appalling. The contrast with the way they wish people on Eid is galling.

  2. Bollywood arrogance has gotten excessively distasteful and vulgar in last few years. They believe they can push any narrative/ trend they want and the public will lap it up. However these Navratri posters by Eros Now is a new level of low.. the content is almost pornographic.. shame on Eros Now!!

  3. This is the version of secularism which should be despised and criticized. Either post such ads on all religious festivals or do not post such ads at all. Selective use of certain faiths festivals to flaunt “misdirected creativity” shows some kind of bad intent or maybe even an intention to hurt sections of the society. Deplorable

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