Trilochan Das
Trilochan Das | Facebook
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Trilochan Das claims his Whey protein has anti-ageing properties, while other drugs, he says, can cure terminal illnesses.

New Delhi: It’s the eve of Janmashtami. Sitting on a beige sofa, set over a Persian rug in a gated building in Ghaziabad in Uttar Pradesh, Sant Trilochan Das claims to have effectively treated patients with terminal illnesses.

“We specialise in curing HIV and end-stage cancers. We have cured hundreds of fourth-stage breast cancer patients,” says Das, the head of Das Dharam, a Namdhari Sikh sect.  His website says he has treated over 10 lakh patients in less than four years.

While his outlandish medical claims have little backing, this means little to his followers. On this day, there are over 2 lakh devotees waiting to catch a glimpse of him outside the lawns of his durbar in Ghaziabad.

Some, like Amanpreet Kaur, are keen to consult Das. Eight months pregnant, she says her unborn child has been diagnosed with a cyst in the kidney.

“I don’t want any medical help. I have seen people coming here in the last stages of diseases but going out on their feet, healthy and smiling. I know my baby will be fine if I take your advice,” she tells Das in a room filled with his followers.

Such beliefs are the driving force behind a burgeoning pharmaceutical business that Das launched in 2015. Its portfolio, Das says, includes drugs that can “cure cancer and HIV” and a Whey protein that he claims has anti-ageing properties.

The protein powder, which he actively promotes it in his satsangs, appears to be the centrepiece of Das’s growing empire. It has even earned him the moniker ‘protein baba’ among his followers.

In one satsang, he is seen telling his followers that he personally devised the formula for the Whey protein, which costs Rs 2,500 for a 1.3 kg box.

“It took between two and two-and-a-half years for me to devise this product. I have put all of my energies into making this formula,” he says while holding up a box of protein powder.

Later his followers, some as old as 70 years, claim that they have stopped feeling body pain and weakness after starting consuming the powder.

‘Have Ayush approval’ 

The medicinal drugs, Das claims, also have the central government’s endorsement – the Ministry of Ayush, he says, has approved them under the category of ‘alternative medicines’.

“All our all medicines are approved by Ministry of Ayush,” says Das, adding that the Indian government isn’t the only one that has okayed the sale of his drugs.

Medicines being sold at an event of Sant Trilochan Das | Facebook

“We just signed agreements with governments in African countries to sell our medicines there, including the ones to cure HIV and cancer,” says Das, while showing the photographs he says he clicked during his tour to Africa.

The Ayush Ministry, however, has denied approving the medicines and is threatening legal action.

“The ministry of Ayush hasn’t approved any such products and I will get back to you after getting more details,” Vaidya Rajesh Kotecha, secretary, Ayush, told ThePrint.

After checking the company’s website, Rajeshawari Singh, research officer at Ayush, said, “We have not approved any product that is being sold on the website and in fact we plan to issue a show cause notice after completing the legal consultation on the matter.”

Medical professionals also slam those who claim to cure non-treatable diseases.

“I won’t comment on a particular company but any firm that claims to treat non-treatable diseases, whether approved or not by Ayush, is committing an offence and must be punished,” says Dr K.K. Aggarwal, former president of the Indian Medical Association.

“We see many patients looking for hope and they are cheated or are kept away from the right treatment due to such products,” he adds.


Also read: Bhaiyyuji Maharaj – The metrosexual godman who walked among the movers & shakers of govt


‘Blessings from the guru’

Das’s medicines are sold by his company, the Abhimantrit GuruPrasadam Ayurveda Herbal Foods Private Limited, under the brand name Guru Prasadam, which translates as blessings from the guru.

Apart from the protein powder, the Sikh saint sells a wide range of products from child ‘super-food’ to a concoction for de-addiction. His firm, headquartered in Loni in Ghaziabad, sells close to 100 products, including medicines for cancer, hepatitis, haemophilia, paralysis and neurological disorders at an average price tag of Rs 250 a product.

According to the company’s website, its products are ‘generally safe’ for consumption.

Much of the sales, says Das, are through the 500 centres of the sect, spread across the country, and through e-commerce on its website.  The company’s officials claim that the website receives traffic of over one lakh users a day.

“We are witnessing huge traffic on our obsolete website that is unable to handle the load. Within this week, we will be launching a website that would work as smooth as Amazon’s website,” says a company official.

The officials, however, refused to share revenue details.

According to the estimates of a retail analyst who does not want to be named, the average website conversion rate is 2.35 per cent — of the around 1 lakh daily visitors, around 2,350 visitors may turn into the buyers.

At the average price of Rs 250 a product, daily sales revenue could touch Rs 5.87 lakh. In total, estimated annual revenue could touch Rs 21 crore.

‘The godmen business tycoons’

For one who has “renounced worldly pleasures”, Das, sporting a white kurta pyjama and a face fringed by an untamed beard, is also hesitant to talk about his firm’s sales figures and revenues.

He asserts that whatever he does is only for charity and that he would not like to promote it as a business. “I am not selling all these herbs as a business. It is the trust of people that make them work. We, in fact, pay pension to people who are old and ill. We also sell these products at heavily discounted prices,” he says.


Also read: Number of non-smokers with lung cancer in north India is now same as smokers, says new study


Das, however, is part of a growing tribe of ‘godmen’ cashing in on the spirituality market – a trend pioneered by yoga guru Baba Ramdev and his decade-old Patanjali Ayurved.

From almost nothing in 2007, Patanjali recorded revenues of Rs 10,000 crore in the 2016-17 financial year by relying on the ‘swadeshi’ business strategy. This strategy has helped Patanjali take on established multinational firms in a spate of sectors.

Patanjali’s success story has encouraged other ‘godmen’ to eye the Rs-5,000 crore herbal market and the Rs 3.4 lakh crore fast moving consumer goods sector.

While Ravi Shankar’s Sri Sri Ayurveda launched operations in 2003, it only recently began aggressively promoting its products on the back of Patanjali’s success.

In February 2016, Sirsa-based ‘spiritual leader’ Gurmeet Ram Rahim Singh who is now jailed for rape, had announced that he was launching his own brand of swadeshi and organic products.

“The godmen have millions of followers. In business terms, they have a ready, captive market,” says Arvind Singhal, chairman at Technopak Advisors, a retail consultancy.

He, however, has a word of caution. “Patanjali is just one successful model. I don’t think that betting on just followers provides a long-term market.”

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10 Comments Share Your Views

10 COMMENTS

  1. What ever your article is , first of all I want to clear you that I am not a follower of this Baba but last year in my stay of Noida I face the problem of stone and some one recommend me his product and I thought let’s give a try and believe me it was really very effective , with in a day my pain disappeared although it took some time to flush stones . Where as all big hospitals of Noida advice me to come up with insurance policy for the surgery . Later on I tried protein powder also and that also I found nice although I use it very less still it is lying with me .
    So writing just bla bla bla plz confirm from the patients also about the product . Again I want to clarify neither Iam follower of this Baba ji never ever I saw him or his ashram .

  2. Media can only share information and no where they have asked those who have faith to stop following this baba or his medicines. However, the government has to clarify that it has their clearance. Please do understand many Patanjali products are produced by some under Patanjali brand like all other MNCs. It is for consumers to take a call. If something go wrong, then no one should blame government or medi.

  3. this products do not cure this disease ( HIV & CANCER ), it just a supplement’s to help you. it is only for our good management of body and for good quality of life.

  4. In the name of religion and Almighty God many self styled Baba’s have cheated our country man this Baba is another in the list. There is nothing that can cure cancer. There is no hospital any where in the world to treat cancer. Only cancer research institute are working to find out treatment for cancer till date. So how can this stupid man claim to cure cancer. This is all nonsense and money making center.

  5. All proteins have anti aging properties ????
    Its not a new news at all.
    These days Even our Prime Minister promote yoga and ayurveda supliments.
    Anciant times there were rishi muni as per my nani ji ki kahaniya..These days Godman are doing same.
    So nothing new in it no one interested.

  6. Hi , well after reading your insightful article about the two godmen Patanjali and Das Dharam .

    I was tempted to go to their website . Print has been a good news agency but I am afraid just for the heck of publicity they are slacking on their home work bit and an article written by novice journalists is the least that we can expect from The Print .
    Please answer the following :
    1.No where in their website do they claim to cure HIV or Cancer ? Please share evidence of the same .

    2.They have certification of all the ayurvedic supplements that they are producing you can go to their website and have a look your self .
    No one can sell these without the proper certification of the govt .

    3. I have been looking into Patanjali and guruprasadam on the net and they come across as tax paying companies . They are both registered PVT LTD .. What is the problem?

    4. Their products work for a lot of people as they are simply ayurvedic supplements like cardio care , joint care , protien supplement , thootpaste , ” cancer care ” not cancer cure (please do your home work)

    Dear Print : one question you do not ask Fab India’s fashion brand Organic India which is now selling ayurvedic and natural supplements for their supplements of Kidney , Joints , liver , anti age ? You are ready to believe all that because you are upper middle class and you go to a mall .

    What do you understand of poverty line personally and their state of health and life . For them faith is a very essential weapon they heal from it In have seen and personally worked with the poor population of Kenya and Northern India .

    Atleast these ayurvedic brands and so called Godmen( the legit ones ) are doing their bit even if it brings soem kind of profit .

    Why do you pay 1 lac to ayush University to learn yoga if I may ask ? Bloody scam isn’t it ? Yoga claims to cure a lot of shit even link you with God lol !

    Just because they look like Godmen you think it’s a scam .

    You are taking the liberty of specially describing his beard and turban . Wooow that’s classy 🙂 so you are now profiling people too . Didn’t expect that from PRINT.

    I do not know this Godman or Patanjali personally but I can assure you if people of India are feeling relived by their products who are you to defame them without any evidence ?

    Your job is to report truth and you instead report stories made of spice and sugar just to mislead or increase your followers . Aren’t you playing the follower game to ???????? yourself .

    One more thing how Can you question someone’s faith in anything ? It is a personal affair and is diffent for everybody .
    We can’t blame others for having faith can we now ?
    Faith has claimed to heal things we thought were humanly not possible let’s not talk about faith and belief here .

    You question about This Godman and Africa well go to you tube and also see the testimonials from African people for their cure and belief . They are on the web.

    Please share all the evidence of your claims because you made me waste a lot of my time .

    I request you to please keep your readers truly informed not just engaged. We expect better genuine homework from you .

    Please do not take this personally. I am an avid reader of The Print but this was a very Desperate and questionable attempt lol !

  7. DEAR HIMANI CHANDNA
    PLEASE DO YOUR HOME WORK PROPERLY.
    I HAVE READ YOUR ARTICLE BLAH BLAH BLAH …
    BUT THERE IS NO SUCH CLAIM TO BE FOUND ANYWHERE ON SOCIAL MEDIA REGARDING CURE OF HIV AND 4 TH STAGE CANCER YOU MENTIONED.
    PLEASE EXPLAIN AND VALIDATE YOURS NEWS.
    DONT SPREAD FAKE NEWS FOR THE SAKE OF PUBLICITY.
    YOU MENTIONED PANTAJLI THEN WHY ALL MEDIA RUNNING AFTER BABA RAMDEV FOR INTERVIEWS AND ADS, EVERY WHERE WE SEE PANTANJLI PRODUCTS. IN THIS DEMOCRATIC COUNTRY WHERE EVERYONE HAS THE RIGHT TO DO ANY BUSINESSES, DO JOBS OF THEIR PASSION, TALK, EXPRESS AND DO WHATEVER THEY WANT TO AS LONG AS THEY CONFORM TO LAW…..
    THIS IS AZAD INDIA NOT GULAM INDIA ANYMORE …..
    WHY DO ANY GODMAN LIKE RAMDEV OR SRI SRI AND TRILOCHAN DASS HAVE TO ASK FOR PERMISSION FROM JOURNALISTS LIKE YOU WHO DISTORT THE FACTS AS PER THEIR OWN CONVENIENCE TO GRAB ANY KIND OF ATTENTION AND PUBLICITY.
    YOU ALSO A WONDERFUL BUSSINESS PERSON HIMANI YOU SELL DISTORTED NEWS TO SELL YOUR COPIES.
    THIS IS WHAT HAPPENING EVERYWHERE….
    ATLEAST LEARN TO DIFFERNTIATE BETWEEN RIGHT AND WRONG BEFORE POINTING FINGERS AT AND MISUSING THE POWER OF JOURNALISM….

    REGARDS

    MANMOHAN GUPTA SOLICITOR

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