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A clip from a Pakistani morning show has sparked outrage online with some Pakistanis finding it against their culture and values. The video shows couples trying to eat apples that are hanging mid-air, with the male partner’s hands tied at the back, and the female partner nudging the fruit towards her companion’s mouth. The show hosted by Juggun Kazim has faced severe Twitter backlash with people even calling for its boycott.

In the clip from a recent episode of Morning Show With Juggun Kazim, the TV host was seen moderating the fun game with many couples participating. As Ali Zafar’s Mela Loot Lia played in the background, the camera pans on the visibly struggling participants. Kazim can be seen dancing and enjoying herself, leaving many spectators questioning the ‘entertainment factor’ of the so-called game online.


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Netizens went on to call upon the Pakistan Electronic Media Regulatory Authority (PEMRA) and the show makers for the “useless” content.

A Twitter user even declared that such shows “do not fit into the cultural values” of Pakistan.

One Sehrish Khan posed a question for the viewers whether such content is suited for a “morning show” or a “begairti show”.

Another Twitter user said such a “shameful act” should not be a part of a family TV show.

The backlash against Kazim and her show is not new. She faced online bullying last year too after she gained weight due to pregnancy. Speaking about her postpartum depression in a recent interview, Kazim shared how she was subjected to online criticism over her appearance. From thereon, she has been vocal about the impact of body shaming on one’s mental health.

The backlash received by Kazim’s show is not a first for a Pakistani morning show. Nida Yasir, the host of Good Morning Pakistan, had faced online mockery by her fans and critics alike due to a poorly researched segment on her show.

During a 2016 episode, Yasir was seen interacting with two people who had created an electric racing car. The host asked them if they planned to launch a three-seater Formula 1 car, completely unaware of what F1 is.

Much like how Kazim’s silly game left the audience enraged, Yasir’s inane questions left many bewildered and in splits over the shoddy research done on her part.

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