Brandma

Illustration by Soham Sen/ThePrint

Why India’s classic sedan Premier Padmini will never lose its charm

Long after its glorious run, many an owner has remained loyal to the Premier Padmini.

Crowning Glory: A soap that took on Indian sanskar with a little help from Dimple Kapadia

Godrej’s soap-cum-shampoo Crowning Glory may have disappeared, but memories of its ad remain.
Illustration by Soham Sen/The Print

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.
Chelpark | Illustration by Soham Sen/ThePrint

So long Chellaram Parker, and thanks for the stained pockets

Indian students used Chelpark ink and pens back when good handwriting also meant good character.
Illustration by Soham Sen/ThePrint

‘Mera sapna, meri Maruti’ — how a car became the status symbol of a young, working India

Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.
Murphy Radio graphic

Murphy Radio and a bonny baby are what pre-TV Indian memories are made of

Murphy Radio and the child on its ads are what Indian memories are made of.
Illustration by Soham Sen/ThePrint

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.
Graphic by Soham Sen/ThePrint

Campa Cola was India’s answer to Coca-Cola and was the perfect fit

Campa Cola promised ‘the great Indian taste’ and was young India’s drink of choice.
Ambassador | Illustration by Soham Sen/ThePrint

This car was the original Ambassador of Make in India

Ambassador was the enduring symbol of post-Independence India.
HMT watches | Illustration by Soham Sen/ ThePrint

HMT watch was all about sturdy functionality, and then India changed

HMT’s catchy advertising campaign centred on the ‘unity in diversity’ theme.

On Camera

A woman in a marketplace deserted due to lockdown in Lucknow, Uttar Pradesh | Photo: ANI

India isn’t facing up to the true financial cost of Covid

Truth is currently as scarce as capital in India. The govt doesn’t have the appetite for large-scale socialisation of private losses, lest the opposition accuse PM Modi of cronyism.

Defence

A file photo of Pangong Lake in Ladakh | Visharad Saxena | Special arrangement

India, China generals meet today as ‘PLA keeps up Pangong incursions, blocks army at Depsang’

The fresh round of dialogue comes as India and China have hit a stalemate in military talks with regard to disengagement at multiple flashpoints in Ladakh.
Illustration: Soham Sen | ThePrint

Modi redefined secularism with Ram Mandir as Hindu voters were fed up of Sonia-Left version

Assumptions that Indian secularism died with Ram Mandir bhoomi pujan are bunk. It is enshrined in the Constitution, and is worth preserving.