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Thursday, March 28, 2024

Brandma

‘Cadbury Bytes is my horcrux’ — the popular chocolate snack that most 90s kids can’t forget

Described as ‘little parcels of Cadbury filled heaven’, Bytes combined the best of snack and chocolate for kids before they were discontinued around 2011 following a corporate takeover.

‘Ek Chidiya, Anek Chidiya’, the 1974 animation song that spread message of ‘unity in diversity’

Created by Vijaya Mulay and Bhim Sen, the seven-minute long video won the National Film Award for Best Educational Film as well as the Best Children's Film award in Japan.

Pepsi Blue — a fluorescent drink that flopped after 2003 Cricket World Cup launch

The blue-hued drink was launched strategically in India during the Cricket World Cup in 2003, as a gesture of support to the country's cricket team.

Bata, the foreign shoe brand that became a friend for generations of Indian school students

Bata faced stiff competition from local brands such as Gola Shoes, Liberty, Paragon and Khadim during the 1980s. But the brand survived due to its utility, durability and pricing.

‘Modi vest’ is the better known ‘Nehru jacket’, but the go-to formal wear predates both PMs

The Nehru jacket has a long-winded history that spans conquests, a Vogue cover, the Beatles and several Indian prime ministers.

Shanti — the iconic woman character from DD’s 1994 series that redefined Indian television

One cannot really talk about women empowerment in Indian television without referring to the super hit series called Shanti - Ek Aurat Ki Kahani that was aired on Doordarshan in 1994.

Captain Vyom — India’s very own sci-fi superhero who came to life on Doordarshan

More than 20 years since it aired, the show, starring Milind Soman, will soon be adapted into a web series and five-part movie.

Before Maruti 800, there was the quirky Sipani Dolphin, a hit in motorsport circuits

The Dolphin’s two-door design and fibreglass body were some features that made it a hit among racing enthusiasts.

Appu Ghar, India’s first amusement park, was all about the thrill of something new

From bumper cars to the bhoot bangla, Appu Ghar's rides may not seem like much today, but for children in the '80s, it was wonderland.

Mile Sur Mera Tumhara, an advertisement for unity in diversity and India’s unofficial anthem

The six-minute song was sung in Assamese, Bengali, Gujarati, Hindi, Kannada, Kashmiri, Malayalam, Marathi, Odia, Punjabi, Sindhi, Tamil, Telugu and Urdu.

On Camera

Profit margins in lottery industry are tiny. Here’s how Future Gaming paid for its electoral bonds

Neither state govts nor companies earn large profits from lotteries. However, a look at the system shows there’s ample evidence of murky dealings and financial irregularities. 

BRO connects new axis to Ladakh, to be shortest route

The all-weather Nimmu-Padam-Darcha Road will connect Manali to Leh through Darcha and Nimmu on Kargil-Leh Highway.

For BJP, Kejriwal is an idea whose time has come to be destroyed

The ‘idea’ Kejriwal's politics grew around was a no-holds-barred fight against corruption. That is the reason Modi govt has now tarred him and his entire party with the same paint.