Monday, 8 August, 2022

Brandma

‘School chalein hum’: The Sarva Shiksha Abhiyan ad campaign that’s much more than nostalgia

In the early 2000s, 'School chalein hum' was heard playing on television sets with the regularity of a daily news bulletin. It was after all the TV ad campaign of the Vajpayee govt's Sarva Shiksha Abhiyan.

Takeshi’s Castle, a Japanese gameshow Indians took to heart thanks to Jaaved Jaaferi’s take-offs

The show first aired in India in 2005 on Pogo channel, and gained the cult status it did due to actor Jaaved Jaaferi's hilarious voiceovers

Coffee, orange, milk to Ecuador, Peru — how Amul’s ‘dark revolution’ changed the chocolate game

Amul's dark chocolate range is now one of its USPs. But for people who saw the '80s, '90s, it's hard to forget the small chocolate bars that were considered a treat back then.

When Hutch sold the idea of a loyal network but instead triggered a pug mania in India

Hutch campaign about a boy and his loyal dog following him, to draw a parallel to the network, was conceptualised by Ogilvy & Mather with the idea of associating emotions to technology.

‘Yeh Dil Maange More’ – The Pepsi slogan now synonymous with Kargil braveheart Vikram Batra

Released in 1998, the ad slogan lives on in public memory, even after the brand has moved on to other jingles, owing to Shershaah Vikram Batra, who made it his 'call cry' in the Kargil War of 1999.

Calcium Sandoz — For 90s kids, the happy-puppy bottle scored over health benefits of the pills

Calcium Sandoz's launch coincided with the rise of a new upwardly mobile middle class. With rising incomes, there was a growing emphasis on health and nutrition for the aspirational middle-class.

‘Meri khubsurti ka raaz…’: The Shah Rukh bath-tub ad that made Lux soap bold & beautiful

The 2005 ad flipped the game of advertising women's beauty products by focusing gaze on a man instead of sexualising women. Some argue it didn't really work, others applaud the bold move.

Amrita Bazar Patrika — fiery newspaper took on British but then came a tame turn, and tragedy

Amrita Bazar Patrika was first published on 20 February 1868 by two brothers in undivided Bengal's Jessore district. It shut down in 1991.

The Zee Horror Show — how the Ramsays created a cult TV series with jugaad, corpses & ghouls

'The Zee Horror Show' was among India's first weekly horror TV series which ran from 1993 to 2001. It was created by the 7 Ramsay brothers who relied on suspenseful music and jump scares for effect.

RimZim, popular desi jeera drink bought and relaunched by Coca-Cola before it lost all fizz

Launched by Parle, RimZim's unique jeera flavoured soda was popular in the 1980s. It was acquired by Coca-Cola in 1994 and relaunched in 2018, but the revamped drink failed to catch on.

On Camera

YourTurn

A Kia Sonet in India, 2020 | Wikimedia Commons

Pandemic, Toyota, Honda, Volkswagen, naysayers —Kia Motors entered India and beat all

Kia Motors claims to have sold over 5 lakh cars in India in just under 3 years. With new EV6 lined up, will the future be as electric for the Korean company?
Wheat being harvested at a village near Amritsar in Punjab | Representational image | ANI

Willing to ‘feed the world’ by summer, India may have to import wheat come winter

With wheat prices soaring, the government may have to slash import duty and impose stock limits, say traders and analysts.

Defence

The Flying Dolphin — how a former Indian Navy submariner qualified as a commercial pilot 

Vivek Chaudhary retired from the Indian Navy in 2017 after serving on the  Short-Service Commission. After that, his dreams took flight. 

In Kashmir 3 years on, 3 positive changes, 3 things that should’ve happened & 3 that got worse

Kashmir as a crisis has fallen off our headlines and from the top of our collective minds. Which is precisely the most important change for the better.
×