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Tuesday, April 23, 2024

Brandma

Amul’s chocolate powder Nutramul, whose USP was strength — and Jugal Hansraj

Developed in 1973, Nutramul was Amul's entry into the chocolate-based beverage market, and its tag line of 'Every cup builds you up' showed its focus on strength.

Nokia’s Snake, the mobile game that became an entire generation’s obsession

Launched in 1997 with Nokia 6110, Snake is said to have signalled a new era in mobile gaming but it was the game’s second version in 2000 that became a household name.

Doordarshan’s Buniyaad, a family drama that masterfully captured the pangs of Partition

Buniyaad was put together by stellar performances, writing that relied on realism and authentic production design that brought pre-Partition Hindustan to the small screen.

Cricket Samrat, the magazine that religiously spread the gospel of cricket for 42 years

The Hindi-language cricket magazine was the top-selling sports publication for years has been forced to shut in the wake of the Covid pandemic & lockdown.

Tulsi Comics, the labour of love that gave Hindi readers characters like Angara & Jambu

More than two decades after Tulsi Comics had to close down, fans still remember the iconic, unique characters & artwork.

Yeh Jo Hai Zindagi, the middle-class comedy that gave Doordarshan loyal fans for life

Directed by Kundan Shah, Manjul Sinha & Raman Kumar, the show was based on the stories of Hindi writer Sharad Joshi.

Atlas Cycles, the wheels of Indian childhood, has put the brakes on a glorious ride

The bicycle maker was forced to layoff staff & shut its last manufacturing unit on 3 June after it ran out of funds during the Covid lockdown.

Bharat Ek Khoj: Shyam Benegal’s adaption of Nehru’s Discovery of India was a Sunday staple

The show covered a range of topics, from the Harappan Civilisation to the freedom struggle, along with mythological epics.

The Rasna girl who stole hearts one ’80s ad at a time

In the 1980s, juice concentrate brand Rasna's ads starred Ankita Jhaveri and a simple, effective tag line — 'I love you, Rasna'.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

On Camera

Influencer is a real job. They are shaking up the internet

The reach and impact of influencers are so significant that even politicians such as Prime Minister Narendra Modi have recognised their value—the National Creators Award is proof.

Economists vs statisticians — the battle being fought over the soul of India’s GDP data

Economists say there are weaknesses in India’s GDP data. But statisticians claim the accusations are based on flawed understanding, saying while GDP has problems, the economists are looking in the wrong places.

‘No brides for Agniveers’: In Rajasthan’s ‘Shaheedon ki nagri’, few takers for defence coaching centres

Coaching centres for Army aspirants in Jhunjhunu are shutting down due to plummeting admissions in the face of a lack of job guarantees under Agnipath Scheme.

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

While this contest looks so predictable in large swathes of our political landscape, it is also more keenly contested than 2019 in some states.