Besides foreign minister Jaishankar calling Hanuman a great diplomat, the Hindu god is revered across Southeast Asia as the anchor of a 'civilisational nation state'.
The conglomerate will likely face stiff competition in the sector from existing global giants such as Unilever, as well as Indian tycoon Mukesh Ambani’s Reliance Industries.
Neither country can afford a full-blown conflict, yet neither leader can afford to look weak – more so with their publics whipped into a nationalist frenzy.
Most key Hindutva/RSS objectives have been achieved, and Modi & BJP now need social calm, at least till summer of 2024. A de-escalation of some sort is on.