Tuesday, 25 January, 2022
HomeANI Press ReleasesIGP.com observes a 50 percent increase in festive orders in 2021

IGP.com observes a 50 percent increase in festive orders in 2021

Text Size:

IGP.com observes a 50 percent increase in festive orders in 2021

Mumbai (Maharashtra) [India], November 30 (ANI/NewsVoir): IGP.com, one of India’s largest multi-category gifting companies, has revealed that it observed a 50% year-on-year growth in Diwali orders this year.

Earlier in the month of October, the company had launched its exclusive Diwali collection under the campaign called #Apneliyeapnokeliye. The campaign attracted more than 5.5 million visits on the company’s website and app from people looking for online gifts and essentials for the festive season. The gifting platform also saw a 10% year-on-year rise in gross merchandise value per shopper and saw participation from more than 15,000+ pin codes in the country. Metro cities led among the purchases made on the platform closely followed by Tier-2 cities.

The Diwali shopping growth trend witnessed by IGP.com is similar to what has been observed across the industry. As per a recent report by RedSeer Consulting, the overall online shopper base grew by about 20 per cent compared to last year, and the first week of online festival sales in October saw 23 per cent year-on-year sales growth in 2021.

“Adding to celebrations for Indians, by Indians is our mantra, and we have observed exceptional uptake in our made In India product range, be it Diwali essentials diyaa, sweets, hampers, and more or premium personalised home decor like bandhanwar, lamps, and more,” said Tarun Joshi, Founder & CEO, IGP.com.

The company has also received an immense response from Non-resident Indians as their purchases made up 21% of overall orders placed on IGP.com for the festive season.

Headquartered in Mumbai, IGP.com is one of India’s largest multi-category gifting companies, offering one of the best-curated collections of festival merchandise, gifts, fresh flowers, cakes, plants, gourmet foods & personalised products for all occasions & festivals. It is India’s first-ever Gift Discovery platform and the exclusive India partner of Interflora, the world’s largest floral gifting company. The brand has a global footprint with customers spanning across 100+ countries and the capability to deliver gifts to over 150 countries and 1000+ cities in India.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)

This story is auto-generated from a syndicated feed. ThePrint holds no responsibility for its content.

Subscribe to our channels on YouTube & Telegram

Why news media is in crisis & How you can fix it

India needs free, fair, non-hyphenated and questioning journalism even more as it faces multiple crises.

But the news media is in a crisis of its own. There have been brutal layoffs and pay-cuts. The best of journalism is shrinking, yielding to crude prime-time spectacle.

ThePrint has the finest young reporters, columnists and editors working for it. Sustaining journalism of this quality needs smart and thinking people like you to pay for it. Whether you live in India or overseas, you can do it here.

Support Our Journalism

Most Popular

×